Insights Lead — Drive Consumer Strategy & Growth

dyson; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Dyson is seeking an Insights Lead in Singapore to drive consumer, market and category insights that shape growth and strategy across the organization. You will partner with Business Unit leadership, Strategy, RDD, Commercial and GTM teams to translate complex data into clear, actionable recommendations.

You will steward major insight programmes, build best-practice frameworks and collaborate with global teams to ensure high-quality, consumer-centric decision making.

Qualifications

• Educated to degree level in a relevant discipline.
• Significant experience in consumer insights, market intelligence, strategy, research or related disciplines.
• Strong commercial acumen and ability to connect consumer understanding with business outcomes.
• Demonstrated ability to influence senior stakeholders and shape strategic decisions.
• Expertise in qualitative and quantitative research methodologies.
• Strong analytical and problem-solving skills, with the ability to derive clear recommendations from complex information.
• Excellent communication and storytelling skills, able to tailor messages for executive audiences.
• Experience leading complex, cross-functional projects in a fast-paced environment.
• Comfortable working with ambiguity and navigating competing priorities.
• Naturally curious, pragmatic and outcome-focused.
• Experience in consumer, beauty, personal care, technology or innovation-led industries would be advantageous.
• Globally mobile and open to relocating.

Responsibilities

• Define and lead the Business Unit insight agenda, ensuring alignment to strategic priorities and growth ambitions.
• Identify critical business questions and translate them into actionable insight programmes.
• Generate deep understanding of consumers, markets, categories and competitive landscapes to inform business strategy.
• Synthesize multiple data sources into compelling recommendations for senior leaders.
• Influence category, product, commercial and go-to-market decisions through evidence-based insights.
• Maintain a forward-looking view of emerging consumer, market and category trends, identifying opportunities and risks.
• Lead major qualitative and quantitative research programmes and external agency partnerships.
• Drive best-practice approaches to insight generation, storytelling and business application.
• Build strong relationships with senior stakeholders across Business Units, Strategy, RDD, Commercial and Marketing functions.
• Develop insight capability and consumer-centric decision making across the organisation.
• Manage research budgets and ensure investment is directed towards the highest-value business questions.
• Represent the consumer perspective in key business planning, innovation and investment discussions.

Skills

Consumer insights

Market intelligence

Strategy

Research (qual & quant)

Stakeholder influence

Analytics

Executive storytelling

Cross-functional leadership

Project leadership

Ambiguity tolerance

Education

Degree in a relevant discipline

Job description

Dyson is seeking an Insights Lead in Singapore to drive consumer, market and category insights that shape growth and strategy across the organization. You will partner with Business Unit leadership, Strategy, RDD, Commercial and GTM teams to translate complex data into clear, actionable recommendations.

You will steward major insight programmes, build best-practice frameworks and collaborate with global teams to ensure high-quality, consumer-centric decision making.