Strategic Category Lead: Growth, Launch & Insights

Dyson GmbH; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

Dyson in Singapore is seeking a Senior Category Manager to define and drive the category strategy, owning the roadmap across the full product lifecycle from planning to end-of-life. You will partner with Engineering, Finance, Operations, Revenue, and Market teams to ensure consumer and commercial priorities shape decisions.

The role requires strong analytical capability, experience in category or product management, and exceptional stakeholder influence.

Qualifications

• Significant experience in category management, product management, commercial strategy, portfolio management or related disciplines.
• Strong commercial acumen and experience developing business cases and performance recommendations.
• Experience leading complex cross-functional projects in a matrix organisation.
• Strong analytical capability and ability to interpret large, complex datasets.
• Excellent stakeholder management, communication and influencing skills.
• Strong project management and execution focus.
• Comfortable operating in ambiguity, managing competing priorities and driving outcomes through others.
• Commercially and financially astute, with sound business judgement and a bias for action.

Responsibilities

• Support category strategy development through market, consumer and competitive insights.
• Manage business cases across the product lifecycle, identifying risks, opportunities and deviations from agreed objectives.
• Contribute to portfolio planning, roadmap discussions and commercial recommendations.
• Monitor category performance and develop actions to improve sales, profitability and market competitiveness.
• Lead cross-functional launch readiness activities for new products.
• Coordinate stakeholders to ensure operational, commercial and marketing readiness ahead of launch.
• Track launch milestones, risks and dependencies, escalating issues where required.
• Support forecasting, launch planning and business performance reporting.
• Development of pricing, go-to-market and category activation strategies.
• Translate market feedback and consumer insights into briefs for Commercial, Campaign and Creative teams.
• Partner with global and local teams to ensure consistent positioning, messaging and execution.
• Support development of product claims, value propositions and category narratives that strengthen market competitiveness.
• Build strong partnerships across Engineering, Finance, Operations, Revenue, Creative and Market teams.
• Influence stakeholders through data-driven insights and sound commercial judgement.
• Lead cross-functional workstreams and drive alignment on category priorities.
• Communicate performance, risks and recommendations clearly to senior stakeholders.

Job description

Dyson in Singapore is seeking a Senior Category Manager to define and drive the category strategy, owning the roadmap across the full product lifecycle from planning to end-of-life. You will partner with Engineering, Finance, Operations, Revenue, and Market teams to ensure consumer and commercial priorities shape decisions.

The role requires strong analytical capability, experience in category or product management, and exceptional stakeholder influence.