Senior Commercial & Category Strategy Lead

Dyson GmbH; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Dyson Singapore is seeking a proactive commercial/portfolio specialist to support the development and execution of category plans, helping deliver compelling products, successful launches and strong commercial performance. You will partner with cross-functional teams through the product lifecycle to translate consumer and market insights into actionable recommendations.

You will coordinate launch readiness, monitor portfolio health, and synthesize market feedback to inform go-to-market

Qualifications

• Experience in commercial, category, product, business operations, portfolio, strategy or related roles.
• Strong analytical capability with the ability to interpret data and identify insights.
• Excellent communication and stakeholder management skills.
• Strong project management and organisational skills.
• Commercial and financial awareness with sound business judgement.
• Comfortable working in a fast-paced, matrixed environment with competing priorities.
• Ability to influence without authority and collaborate effectively across functions.
• A proactive, curious and results-oriented approach to problem solving.

Responsibilities

• Support development of business cases across the product lifecycle, tracking performance against key commercial assumptions.
• Monitor portfolio health, market performance and competitive activity, identifying risks and opportunities.
• Contribute insights and recommendations to support category and portfolio planning.
• Coordinate launch readiness activities across Engineering, Operations, Revenue, Marketing and Markets.
• Track launch milestones, dependencies and risks to ensure successful product introductions.
• Support forecasting, launch reporting and performance reviews.
• Gather and synthesize consumer, competitor and market insights to support decision making.
• Translate market feedback into briefs for Commercial, Campaign and Creative teams.
• Support development of product positioning, value propositions, claims and go-to-market plans.
• Help ensure global strategies are effectively adapted and executed across markets.

Skills

Commercial sense

Analytical thinking

Stakeholder management

Project management

Communication skills

Cross-functional collaboration

Job description

Dyson Singapore is seeking a proactive commercial/portfolio specialist to support the development and execution of category plans, helping deliver compelling products, successful launches and strong commercial performance. You will partner with cross-functional teams through the product lifecycle to translate consumer and market insights into actionable recommendations.

You will coordinate launch readiness, monitor portfolio health, and synthesize market feedback to inform go-to-market