Insights Lead: Consumer & Market Strategy

Dyson Institute; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Dyson Institute seeks an Insights Lead to drive consumer, market and category intelligence across the organisation. You will collaborate with Business Unit leadership, Strategy, RDD, Commercial and Go‑to‑Market teams to shape growth, opportunity framing and category strategies.

You will consolidate diverse data sources, translate ambiguity into clear recommendations, and influence senior stakeholders on strategy, investment and execution.

Qualifications

• Educated to degree level in a relevant discipline.
• Significant experience in consumer insights, market intelligence, strategy, research or related disciplines.
• Strong commercial acumen and ability to connect consumer understanding with business outcomes.
• Demonstrated ability to influence senior stakeholders and shape strategic decisions.
• Expertise in qualitative and quantitative research methodologies.
• Strong analytical and problem‑solving skills, with the ability to derive clear recommendations from complex information.
• Excellent communication and storytelling skills, able to tailor messages for executive audiences.
• Experience leading complex, cross‑functional projects in a fast‑paced environment.
• Comfortable working with ambiguity and navigating competing priorities.
• Naturally curious, pragmatic and outcome-focused.
• Experience in consumer, beauty, personal care, technology or innovation‑led industries would be advantageous.
• Globally mobile and open to relocating.

Responsibilities

• Define and lead the Business Unit insight agenda, ensuring alignment to priorities.
• Identify critical business questions and translate them into actionable insight programmes.
• Generate deep understanding of consumers, markets, categories and competitive landscapes.
• Synthesize multiple data sources into compelling recommendations for senior leaders.
• Influence category, product, commercial and go-to-market decisions through evidence-based insights.
• Maintain a forward-looking view of trends, identifying opportunities and risks.
• Lead major qualitative and quantitative research programmes and external agency partnerships.
• Drive best-practice approaches to insight generation, storytelling and business application.
• Build strong relationships with senior stakeholders across units and functions.
• Develop insight capability and consumer-centric decision making across the organisation.
• Manage research budgets and ensure investment targets value-rich business questions.
• Represent the consumer perspective in planning, innovation and investment discussions.

Skills

Consumer insights

Market intelligence

Strategy

Stakeholder influence

Qualitative research

Quantitative research

Communication

Storytelling

Cross-functional leadership

Analytical thinking

Education

Degree-level education

Job description

Dyson Institute seeks an Insights Lead to drive consumer, market and category intelligence across the organisation. You will collaborate with Business Unit leadership, Strategy, RDD, Commercial and Go‑to‑Market teams to shape growth, opportunity framing and category strategies.

You will consolidate diverse data sources, translate ambiguity into clear recommendations, and influence senior stakeholders on strategy, investment and execution.