Insights Lead: Consumer Strategy & Growth

Dyson GmbH; Singapore; On-site; SGD 110,000 - 150,000; Full time

Job summary

Dyson GmbH is seeking an Insights Lead in Singapore to drive consumer understanding across markets and categories. You will partner with Business Unit leadership and cross-functional teams to shape strategy, identify opportunities, and embed consumer voice in decisions from strategy to launch and optimization.

The role requires strong commercial acumen, curiosity and ability to influence senior stakeholders, with responsibility for major insight programmes and best-practice development across

Qualifications

• Significant experience in consumer insights, market intelligence, strategy and research or related disciplines.
• Excellent communication and storytelling skills, able to tailor messages for executive audiences.
• Experience leading cross-functional projects in a fast-paced environment.

Responsibilities

• Define and lead the consumer insights agenda aligned to strategic priorities.
• Translate business questions into actionable insight programmes.
• Synthesize data to inform business strategy and decision making.
• Collaborate with senior stakeholders across units to drive impact.

Skills

Consumer insights

Market intelligence

Strategy

Research methods

Education

Bachelor’s degree

Job description

Dyson GmbH is seeking an Insights Lead in Singapore to drive consumer understanding across markets and categories. You will partner with Business Unit leadership and cross-functional teams to shape strategy, identify opportunities, and embed consumer voice in decisions from strategy to launch and optimization.

The role requires strong commercial acumen, curiosity and ability to influence senior stakeholders, with responsibility for major insight programmes and best-practice development across