Head, Pricing Strategy

foodpanda; Singapore; On-site; SGD 250,000 - 500,000; Full time

Job summary

foodpanda, part of the Delivery Hero Group, is seeking a Head of Pricing Strategy (APAC) to define and execute regional pricing across APAC markets, led by the Foodpanda brand. You will drive initiatives, test pricing tactics, and align with product, data, marketing and finance teams to maximize profitability and market leadership.

The role involves owning the APAC pricing P&L, shaping pricing strategy with a focus on willingness-to-pay and fair price perception, and guiding the region's pricing

Qualifications

• 7+ years of experience in pricing, analytics, or related field.
• Bachelor's degree in a quantitative field.
• Strong data analytics and A/B testing experience.

Responsibilities

• Define and execute pricing strategy for APAC markets, primarily Foodpanda.
• Drive strategic pricing initiatives and develop pricing roadmap.
• Identify willingness-to-pay opportunities while maintaining price perception.
• Lead pricing experimentation across cross-functional teams and markets.
• Guide product feature developments to communicate fees in the app.
• Own target setting and achievement of regional pricing P&L.
• Manage the APAC pricing strategy team and align with regional product, commercial, and finance.

Skills

Problem solving

Communication

Stakeholder management

Analytical mindset

Education

Bachelor's degree in Economics, Mathematics, Engineering, Statistics, or a similar quantitative field

Tools

SQL

Python/R

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are on the lookout for a Head, Pricing Strategy (APAC) to join the Marketing Team on our journey to always deliver amazing experiences, reporting to the Director, Pricing.

The Pricing team at Delivery Hero is at the forefront of shaping our global strategy and growth agenda. We are a dynamic, analytical team of pricing analysts and experts who work hand in hand with product managers, data analysts, and data scientists in our product organization. We partner across the organization, including teams in marketing, product, logistics, commercial, and finance, to define and execute pricing strategies that balance profitability, affordability, and market leadership across our diverse global operations.

As the Head, Pricing Strategy (APAC) at Delivery Hero, you will be responsible for defining and executing pricing strategy across our brands in APAC, owning the fee structure for millions of our users in the region. You will lead the development of our regional pricing roadmap, ensuring alignment across marketing, product, data/analytics, and management teams to maximize business value while enhancing Delivery Hero's price perception in APAC markets. You will also play a key role in informing global strategy with regional operational insights to ensure scalable solutions. This is a vital leadership role with high exposure and a significant opportunity to impact the APAC business. You will:

• Define and execute the pricing strategy for all markets across our APAC business, primarily covering the Foodpanda brand
• Drive new strategic and innovative pricing initiatives to improve overall global pricing strategy, operations, experimentation, and tooling – including integration of AI and automation solutions
• Identify, test, and scale opportunities to capture customer willingness to pay while maintaining a fair and competitive price perception
• Build and align the pricing experimentation roadmap across cross functional teams and local markets
• Guide user-facing product feature developments required to communicate our fees in the consumer app
• Own accurate target setting and achievement of the customer fee P&L line items, on the order of hundreds of millions of Euros
• Manage the APAC pricing strategy team, ensuring strong cross-functional alignment with regional product, commercial, and finance teams

Qualifications

• 7+ years of experience in pricing, analytics, top-tier consultancy, or a related field.
• Bachelor's degree in Economics, Mathematics, Engineering, Statistics, or a similar quantitative field.
• Strong problem-solving skills with proven experience in SQL and Python/R, leveraging data analysis and A/B testing to deliver quick, scalable, and data-driven solutions in complex environments.
• Ability to communicate effectively at all levels of the organization and manage multiple stakeholders with diverse interests.
• A proactive and problem-solvers mindset with a passion for data analytics and a track record of tackling complex problems autonomously.
• Strong stakeholder management, presentation and communication skills with demonstrated experience working in complex and/or matrixed organizations