Leading Property Developer
Residential Development Portfolio
In-House Developer Experience Required
Our client is a leading property developer seeking an experienced Head of Sales & Marketing to lead the residential sales and marketing function across the full development lifecycle, from land acquisition and product planning through sales launch, completion and handover.
Candidates with lesser experience may be considered for Senior Manager.
RESPONSIBILITIES
- Lead the overall residential sales and marketing strategy and drive commercial performance across developments.
- Develop pricing, positioning, branding, sales and marketing strategies to maximise sales, profitability and project returns.
- Work closely with Management, JV partners, architects and consultants on product planning, unit mix, layouts, facilities and market positioning .
- Provide market research, demand analysis, pricing benchmarks and commercial input for land acquisition, tender and feasibility exercises .
- Lead project launches, inventory release strategies, sales programmes and pricing adjustments based on market conditions.
- Build and maintain strong relationships with property agencies, key salespersons, marketing agencies, JV partners and industry stakeholders .
- Monitor residential market trends, competitor activities, buyer behaviour and regulatory developments to identify business opportunities.
- Review sales performance, sales velocity and inventory, recommending strategies to optimise project performance.
- Provide strategic direction on branding, marketing communications and promotional campaigns .
- Lead, coach and develop the Sales & Marketing team while remaining hands‑on in key negotiations and strategic initiatives.
- Provide Management with commercial insights and recommendations on current and future residential investments.
REQUIREMENTS
- Degree in Real Estate, Business, Marketing, Finance, Economics or related discipline.
- Minimum 15 years of experience in Singapore residential property sales and marketing.
- Proven leadership experience with a property developer and track record in launching private residential developments.
- Strong understanding of the Singapore residential property market, development lifecycle, pricing and sales strategies .
- Established network with property agencies, key salespersons, marketing consultants and industry stakeholders .
- Strong commercial, analytical, negotiation and stakeholder management skills.
- Strategic yet hands‑on, with the ability to make sound commercial decisions in a fast-paced environment.
- Fluent in English and Mandarin to communicate effectively with internal and external stakeholders.
OTHER INFORMATION
- Location: Depending on project
- Working hours: 5.5 Days
- Salary: up to S$15,000 and Bonus (Salary will commensurate according to experience & qualifications)
- Challenging, open, engaging, collaborative and creative environment
- The Company strives to achieve employee satisfaction by providing attractive staff benefits, welfare & training programmes to all staff.