Growth Marketing Manager

Morgan McKinley; Singapore; On-site; SGD 150,000 - 230,000; Full time

Job summary

Morgan McKinley is recruiting for a senior growth marketing professional for a 12 month contract (renewable) in Singapore. The role focuses on developing and executing full-funnel campaigns across paid social, search, and other digital channels to drive user acquisition and engagement.

You will analyze performance data, optimize spend, manage budgets, and forecast outcomes to exceed growth targets. The role requires strong AI fluency and collaboration across product, data science, and operations.

Qualifications

• Bachelor's degree or equivalent required.
• 8+ years of experience in growth marketing, performance marketing or digital marketing.
• Experience designing and analyzing marketing experiments including A/B testing and incrementality.
• Strong analytics using marketing data to inform decisions and optimize campaigns.
• Demonstrated AI fluency and use of AI tools in day-to-day marketing work.
• Experience developing strategies across multiple markets and using attribution platforms.
• Ability to collaborate cross-functionally with product, data science and operations.

Responsibilities

• Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels.
• Analyze campaign data to identify growth opportunities and optimize spend.
• Monitor campaign operations and provide real-time optimization recommendations.
• Manage budgets and forecast performance to meet growth targets across channels.
• Collaborate with product marketing, Martech, research and creative teams to deliver campaigns.
• Partner with analytics teams to develop measurement frameworks and attribution models.
• Leverage AI as the default toolkit for analysis, experimentation, and automation.
• Demonstrate measurable impact from AI-augmented workflows and share learnings.
• Stay current with industry trends to continuously improve marketing effectiveness.

Job description

Our client is a leading MultiTech Social Media company. This is a 12 month contract [Renewable].

Job Responsibilities

• Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and brand awareness at scale
• Analyze campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster
• Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and anomaly detection
• Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities
• Strong complex project management, and ability to collaborate cross-functionally with product marketing, Martech, research, and creative teams to execute the campaign and ensuring go-live, including cross-timezones commitment.
• Partner with analytics and data science teams to develop measurement frameworks and attribution models
• Use AI as the default toolkit for day-to-day work - from analysis and experimentation to creative prototyping and workflow automation - while ensuring responsible, policy-compliant use
• Demonstrate measurable impact from AI-augmented ways of working(e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team
• Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness

Job Requirements

• Bachelor's degree or equivalent with 8+ years of experience in growth marketing, performance marketing, or digital marketing with a focus on user acquisition or engagement
• 8+ years of experience designing and analyzing marketing experiments, including A/B testing and incrementality measurement, to drive data-informed decisions
• Experience using quantitative analysis and marketing data (e.g., campaign metrics, cohort analysis, funnel reporting) to inform decisions and optimize campaigns
• Demonstrated AI fluency — already using AI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes
• Experience in developing and executing marketing strategies across multiple markets
• Experience using marketing analytics and attribution platforms to measure campaign performance and optimize towards growth KPIs
• Experience collaborating with cross-functional teams, including product, data science, and operations, to deliver integrated growth programs

*Referrals are greatly appreciated*