Head of Growth

Hyphen Connect Limited; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

Hyphen Connect Limited, based in Singapore, is seeking a Head of Growth to lead user acquisition strategies for their innovative AI-powered crypto search engine. In this role, you will design and execute growth strategies that utilize data-driven insights to expand the user base and enhance onboarding experiences.

The ideal candidate will have over 5 years of experience in growth marketing specifically in fintech, crypto, or AI sectors. You should have a proven track record of driving sustainable growth through performance marketing and growth hacking.

Qualifications

• 5+ years of experience in growth marketing or user acquisition within fintech, crypto, or AI.
• Strong analytical skills with the ability to interpret complex datasets.
• Proven experience in scaling consumer-facing platforms.

Responsibilities

• Design and execute user acquisition strategy focused on sustainable growth.
• Lead performance marketing efforts across digital channels.
• Implement growth hacking experiments to identify new user channels.

Skills

User acquisition

Performance marketing

Growth hacking

Data analysis

Marketing automation tools

Job description

We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As Head of Growth, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.

Core Responsibilities

Design and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.

Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.

Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.

Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.

Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.

Requirements

5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.

• Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.

Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.

Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.

Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.

Experience managing growth budgets and working with modern marketing automation and analytics tools.