Performance Growth Manager

FLY WING TECHNOLOGIES PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PVH (Tommy Hilfiger/Calvin Klein) in Singapore is seeking a Growth Marketing Lead to own global paid media campaigns across Google, Meta, TikTok, X/Twitter, and YouTube, while coordinating offline brand initiatives. You will develop growth strategies, optimize CAC, CPA, ROAS, and LTV/CAC, and drive user growth across multi-asset products.

You will collaborate with product, CRM, operations, and BI teams, leveraging AI tools to boost creativity, insights, and automation.

Qualifications

• 3+ years of experience in Growth Marketing, Performance Marketing, or global paid media buying.
• Proven track record with measurable results in user growth and ROI/ROAS optimisation.
• Familiar with the growth funnel for financial services/fintech and investor user personas.
• Proficient with Google Ads, Meta Ads, TikTok Ads, and other major ad platforms.
• Experience with integrated online and offline marketing; experience with brand advertising or outdoor media is a plus.
• Strong data analysis skills; familiar with tools such as GA4, AppsFlyer, and Tableau.
• Familiar with the use of AI tools in ad creative, growth analytics, and marketing automation
• Strong English skills and international market experience.

Responsibilities

• Manage and optimize ad campaigns across major platforms including Google, Meta, X/Twitter, TikTok, and YouTube
• Handle native channel marketing for Crypto and Fintech, including CoinMarketCap, CoinGecko, crypto media, KOLs, and community channels
• Develop growth strategies and budget plans based on different markets, products, and user segments; continuously optimize core metrics such as CAC, CPA, ROAS, and LTV/CAC
• Drive user growth, asset conversion, and AUM growth across multi-asset products including Crypto, US stocks, and wealth management products
• Coordinate online and offline brand marketing, including DOOH, large-format outdoor advertising, financial media, industry events, and brand partnerships
• Collaborate with product, CRM, operations, and BI teams to optimize key conversion funnels: registration, KYC, deposit, trading, and retention
• Establish A/B testing mechanisms to continuously improve ad creatives, landing pages, and user conversion performance
• Leverage AI tools to enhance ad creativity, user insights, growth analytics, and marketing automation efficiency
• Stay up to date with industry advertising policies and regulatory requirements to ensure compliance

Skills

Growth marketing

Performance marketing

Global paid media buying

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

GA4

AppsFlyer

Tableau

AI tools in marketing

Tools

GA4

AppsFlyer

Tableau

Job description

Job Responsibilities

• Manage and optimize ad campaigns across major platforms including Google, Meta, X/Twitter, TikTok, and YouTube
• Handle native channel marketing for Crypto and Fintech, including CoinMarketCap, CoinGecko, crypto media, KOLs, and community channels
• Develop growth strategies and budget plans based on different markets, products, and user segments; continuously optimize core metrics such as CAC, CPA, ROAS, and LTV/CAC
• Drive user growth, asset conversion, and AUM growth across multi-asset products including Crypto, US stocks, and wealth management products
• Coordinate online and offline brand marketing, including DOOH, large-format outdoor advertising, financial media, industry events, and brand partnerships
• Collaborate with product, CRM, operations, and BI teams to optimize key conversion funnels: registration, KYC, deposit, trading, and retention
• Establish A/B testing mechanisms to continuously improve ad creatives, landing pages, and user conversion performance
• Leverage AI tools to enhance ad creativity, user insights, growth analytics, and marketing automation efficiency
• Stay up to date with industry advertising policies and regulatory requirements to ensure compliance

Job Requirements

• 3+ years of experience in Growth Marketing, Performance Marketing, or global paid media buying
• Proven track record with measurable results in user growth and ROI/ROAS optimisation
• Familiar with the growth funnel for US stock trading, account opening, deposit, and trading conversion; understands investor user personas
• Proficient with Google Ads, Meta Ads, TikTok Ads, and other major ad platforms
• Experience with integrated online and offline marketing; experience with brand advertising or outdoor media is a plus
• Strong data analysis skills; familiar with tools such as GA4, AppsFlyer, and Tableau
• Familiar with the use of AI tools in ad creative, growth analytics, and marketing automation
• Strong English skills and international market experience

Preferred

• Experience in Crypto, securities, US stock brokerage, online finance, Fintech, or trading platforms
• Experience with Web3 and Crypto native channel marketing
• Experience in growth for US stock brokerages, trading platforms, or wealth management products
• Experience in App Growth, ASO, or mobile growthExperience with global brand campaigns or large-scale advertising projects
• Experience with AI growth tools, marketing automation, or AI Agent applications
• Experience with overseas markets such as the US, Europe, Southeast Asia, or the Middle East