Digital Marketing Manager

MEGAPEAK ENTERPRISE PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

MEGAPEAK ENTERPRISE PRIVATE LIMITED is seeking a data-driven Digital Marketing & Growth Manager to expand the brand, acquire high-quality leads, and launch new projects using new media channels. You will identify potential customers, test platforms, and create engaging short videos, while overseeing ad budgets and ROI.

You will collaborate with internal teams and external agencies to optimize campaigns, manage risks, and recruit talent through social channels as needed.

Qualifications

• Ability to interpret consumer metrics and trends.
• Hands-on experience with video editing tools and graphic design for short-form content.
• Strong reporting and communication skills to executives.
• Proven track record in digital campaign management and lead generation.

Responsibilities

• Design and execute digital marketing plans across SEO, SEM, email, and social media.
• Lead online promotions from idea to tracking and optimization.
• Measure ROI, CPC, and conversions to optimize spend.
• Supervise internal marketing staff or work with external agencies.
• Allocate funds and manage marketing budgets efficiently.

Skills

Analytics

Video editing

Graphic design

Campaign management

Communication

Tools

CapCut

Premiere Pro

Canva

Photoshop

Job description

A Digital Marketing Manager plans, manages, andevaluates online marketing campaigns to grow a brand's presence and drivecustomer sales.

Job Summary

We are seeking a data-driven and creative Digital Marketing& Growth Manager to drive our brand’s expansion, acquire high-qualityleads, and launch new projects. In this role, you will leverage new mediachannels to identify potential customers, discover high-performing advertisingplatforms, and create engaging visual content (including short videos). Youwill also oversee ad budgets, calculate ROI, mitigate marketing risks, and usesocial media to recruit creative talent.

Key Responsibilities

• Strategy & Planning: Design and execute digital marketing plans across SEO, SEM, email, and social media.
• Campaign Management: Lead online promotions from the idea phase through execution and tracking.
• Data Analysis: Measure performance metrics (ROI, CPC, and conversion rates) to optimize future spending and results.
• Team Leadership: Supervise internal marketing staff or work directly with external agencies.
• Budget Control: Allocate funds and manage marketing budgets efficiently. [1, 2, 3, 4]

Required Skills & Qualifications

• Analytical Skills: Ability to interpret consumer metrics, web traffic, and market trends.
• Technical Knowledge: Familiarity with modern digital marketing tools, software, and platforms.
• Communication: Strong interpersonal skills for cross-functional teamwork and clear reporting.
• Experience: Proven history in digital campaign management or a related marketing role.

Key Responsibilities

1. New Media Lead Generation & Platform Discovery

• Utilize new media channels (e.g., LinkedIn, Meta, TikTok, YouTube, and industry-specific platforms) to identify, target, and acquire potential customers (leads).
• Research, test, and identify highly effective media platforms and advertising channels for launching the company’s new projects.

2. Campaign Strategy, Schedule, & Optimization

• Design comprehensive ad deployment strategies, including precise audience targeting, platform selection, and optimal posting/launch timelines.
• Constantly monitor ad performance and adjust schedules and platforms based on real-time audience engagement data.

3. Creative Direction, Content Design, & Short VideoProduction

• Independently design or direct the creation of compelling digital advertisements.
• Produce, edit, and deploy high-converting short videos tailored for modern social media algorithms.

4. Data Analytics, ROI Tracking, & Reporting

• Calculate and analyze the correlation between advertising spend and performance outcomes (ROI, CPA, CAC, and conversion rates).
• Provide data-backed recommendations and strategic suggestions to senior management to optimize marketing budgets.

5. Risk Assessment & Crisis Management

• Conduct thorough risk assessments (risk evaluation/风险评估) for all advertising campaigns, ensuring brand safety, compliance with platform policies, and data privacy regulations.
• Identify potential marketing bottlenecks or public relations risks and establish mitigation plans.

6. Talent Acquisition via New Media

• Actively scout, identify, and recruit creative talent (e.g., freelance designers, video editors, influencers, content creators) directly through social media and digital networks to scale production.

Requirements & Qualifications

• Experience: Proven experience as a Digital Marketing Manager, Growth Hacker, or a similar role with a strong portfolio of lead generation and project launches.
• Video & Design Skills: Hands-on experience with video editing tools (e.g., CapCut, Premiere Pro) and graphic design tools (e.g., Canva, Photoshop) for short-form video content.
• Analytical Mindset: Proficient in Google Analytics, ad managers (Meta, Google, TikTok), and Excel for calculating precise ROI and marketing metrics.
• Risk Aware: Strong legal and cultural awareness regarding advertising compliance, copyright laws, and brand risk evaluation.
• Communication: Excellent communication skills to both pitch strategic recommendations to executives and recruit talent online.