Growth Marketing Manager

Dexian Asia Pacific; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Dexian Asia Pacific is seeking an experienced Growth Marketing Leader to drive scalable, AI-enhanced campaigns across multiple markets from Singapore. You will own measurement, experimentation, and cross-functional collaboration to accelerate user acquisition and engagement while optimizing spend.

You will partner with analytics and data science teams to build attribution models and frameworks, staying ahead of industry trends to continuously improve marketing effectiveness.

Qualifications

• 8+ years of experience in growth/digital marketing focused on user acquisition or engagement.
• 8+ years designing and analyzing marketing experiments, including A/B testing and incrementality measurements.
• Experience using quantitative analysis and marketing data to inform decisions and optimize campaigns.
• AI fluency — using AI tools in day-to-day marketing work to deliver faster outcomes.
• Experience in developing and executing marketing strategies across multiple markets.
• Experience using marketing analytics and attribution platforms to measure campaign performance and optimize growth KPIs.
• Experience collaborating with cross-functional teams (product, data science, operations) to deliver growth programs.

Responsibilities

• Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and brand awareness at scale.
• Analyse campaign performance data to identify growth opportunities and optimize marketing spend using AI to accelerate insights.
• Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization.
• Manage budgets and forecast marketing performance to meet growth targets, adjusting channel allocation based on in-flight data.
• Collaborate cross-functionally with product marketing, martech, research, and creative teams to execute campaigns and ensure go-live across timezones.
• Partner with analytics and data science teams to develop measurement frameworks and attribution models.
• Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness.

Skills

Growth marketing

Performance marketing

Digital marketing

A/B testing

Incrementality

Marketing analytics

AI fluency

Cross-market experience

Cross-functional collaboration

Tools

Marketing analytics platforms

Job description

• Develop and execute full-funnel marketing campaigns acrosspaid social, search,and other digitalchannels to drive acquisition, retention, and brand awareness at scale
• Analyse campaign performance data to identify growthopportunities and optimize marketing spend formaximum efficiency, using AI to accelerate insight generation and surface opportunities faster
• Monitor dailycampaign operations and performance metrics, providing actionable recommendations for real-time optimisation and anomaly detection
• Manage budgetsand forecast marketing performance to meet or exceedgrowth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities
• Strong complex project management, andability to collaborate cross-functionally with product marketing, martech, research, and creative teams to executethe campaign and ensuring go-live, including cross-timezones commitment.
• Partner withanalytics and datascience teams to develop measurement frameworks and attribution models
• Use AI as thedefault toolkit forday-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use
• Demonstrate measurable impact from AI-augmented ways of working(e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team
• Stay currentwith industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness

Minimum Qualifications

• 8+ yearsof experience in growth marketing, performance marketing, or digital marketing with a focuson user acquisition or engagement
• 8+ years of experience designing and analyzing marketing experiments, including A/B testing and incrementality measurement, to drivedata-informed decisions
• Experience usingquantitative analysis and marketing data (e.g., campaign metrics, cohort analysis, funnel reporting) to inform decisions and optimize campaigns
• Demonstrated AI fluency — already usingAI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes
• Experience in developing andexecuting marketing strategies across multiple markets
• Experience usingmarketing analytics andattribution platforms to measure campaign performance and optimize towards growth KPIs
• Experience collaborating with cross-functional teams,including product, datascience, and operations, to deliver integrated growth programs