Overseas Growth Marketing (Consumer AI)

DADACONSULTANTS PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

DADACONSULTANTS PTE. LTD. partners with a Singapore-based AI-native startup building a consumer AI product for the global market.

This role focuses on driving growth, acquiring users, and shaping the early-stage growth strategy across multiple channels. You will design experiments, analyse funnels, and collaborate with product and engineering to optimise onboarding and activation while tailoring campaigns for international audiences.

Qualifications

• Experience in consumer growth/marketing within the internet or technology sector.
• Strong analytical mindset with data-driven decision making and experimentation.
• Excellent written and verbal English communication, including content creation.

Responsibilities

• Drive end-to-end user acquisition and growth strategy for a consumer AI product targeting global markets.
• Design and execute structured growth experiments across channels including ASO, paid, content marketing and referrals.
• Analyse user behaviour, funnels and retention metrics to surface actionable insights and improve growth.
• Partner with product and engineering to optimise onboarding, activation, engagement and subscription conversion.
• Develop localised growth strategies tailored to different international markets.

Skills

Growth marketing

Performance marketing

Product marketing

Growth strategy

Job description

About the Role

Our client is an AI-native technology startup headquartered in Singapore, building a next-generation consumer AI product designed for the global market. Founded by a seasoned serial entrepreneur with a strong track record in technology, the company is on a mission to transform how people capture, organise, and interact with their personal information through AI. This is an exciting opportunity to join a lean, high-ownership team at an early stage and directly shape the global growth trajectory of a cutting-edge consumer AI product. If you thrive on speed, craftsmanship, and building things that matter, this role offers real impact from day one.

Key Responsibilities

• Drive end-to-end user acquisition and growth strategy for a consumer AI product targeting global markets
• Design and execute structured growth experiments across multiple channels, including App Store Optimisation (ASO), paid acquisition, content marketing, and referral programmes
• Analyse user behaviour, conversion funnels, and retention metrics to surface actionable insights and continuously improve growth performance
• Partner closely with product and engineering teams to optimise the user journey across onboarding, activation, engagement, and subscription conversion
• Develop and implement localised growth strategies tailored to different international markets and audience segments
• Identify and evaluate emerging growth channels and partnership opportunities within the consumer AI landscape
• Own campaign performance reporting, translating data into clear recommendations for ongoing iteration and prioritisation

Requirements

• Proven experience in consumer growth marketing , performance marketing, product marketing, or growth strategy within the internet or technology sector
• Strong analytical mindset with a demonstrably data-driven approach to decision-making and experimentation
• Excellent written and verbal English communication skills, including content creation capability
• Prior experience supporting growth in overseas or global markets (is a bonus)
• Comfortable operating in a fast-paced, entrepreneurial startup environment with a high degree of ownership and self-direction