Growth & CRM Strategy Lead

SHOPEE SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

Shopee Singapore Private Limited is seeking a senior Growth Marketing professional to own CRM and lifecycle strategies, driving user engagement and transactions across markets. You will shape segmentation, messaging and automation to optimise the buyer journey.

You will collaborate with Data, Product and Engineering, lead regional reviews, and push for test-and-learn initiatives to improve conversion and retention in a fast-paced e-commerce environment.

Qualifications

• Bachelor's degree required; Master’s advantageous but not required.
• Minimum 3 years of full-time strategy consulting experience (top-tier).
• Strong analytical and problem-solving skills with data-driven recommendations.
• Strong communication and stakeholder management across functions and markets.
• Ability to manage priorities in a dynamic, collaborative environment.
• Experience in e-commerce, CRM, performance or affiliate marketing is advantageous.

Responsibilities

• Own Monthly Transaction User growth across audiences and segments.
• Set the strategic direction for CRM and lifecycle capabilities, including segmentation, personalization, automation, channel roles and measurement.
• Lead CRM strategy across push notifications, in-app messages, email and vouchers.
• Map the buyer journey from discovery and product consideration, using data and feedback to identify friction.
• Lead regular planning and senior stakeholder reviews across local and regional teams.
• Establish a test-and-learn approach with Data/BI/Product/Engineering for scalable analytics and AI-enabled capabilities.
• Coach team members and coordinate cross-functional workstreams with clear owners and milestones.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Stakeholder management

Communication skills

Education

Bachelor's degree

Master's degree advantageous

Tools

CRM platforms

A/B testing

Marketing automation

AI tools

Data analytics

Job description

Shopee Singapore Private Limited is seeking a senior Growth Marketing professional to own CRM and lifecycle strategies, driving user engagement and transactions across markets. You will shape segmentation, messaging and automation to optimise the buyer journey.

You will collaborate with Data, Product and Engineering, lead regional reviews, and push for test-and-learn initiatives to improve conversion and retention in a fast-paced e-commerce environment.