Global PR Strategist for Luxury Brand

bacha coffee pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Bacha Coffee in Singapore is seeking a Senior Public Relations professional to lead global PR strategy and ensure consistent brand messaging across markets. You will coordinate with HQ and overseas partners, vet press materials, and manage media relations and events.

You will develop materials for global campaigns, elevate brand presence in luxury spaces, and work with cross-functional teams to implement editorial guidelines.

Qualifications

• Minimum of 5 years’ experience in communications or public relations, preferably in luxury retail.
• Bachelor’s degree in journalism, communications, marketing, or public relations preferred.
• Past experience managing international Public Relations agencies or global brands preferred.
• Fluent in written and spoken English with excellent writing and proofreading skills; second language is a plus.

Responsibilities

• Create and execute global Public Relations strategy that align with brand developments, priorities and announcements.
• Familiarising with the brand DNA and ensuring all external communications are on-brand across markets.
• Guide overseas partners for local media relations and vet press releases, campaigns across markets.
• Write and proofread press releases, media responses, boilerplates, bios, fact sheets, and media kits.
• Elevate brand presence through media liaison, events, hostings, and overseas media trips.
• Coordinate with other departments to create PR materials and assets.
• Work with subsidiaries, franchises and distributors to implement brand/editorial guidelines.
• Manage issues and crises with PR teams and agencies in Singapore and overseas.
• Maintain archives of global media clippings and update PR reporting standards.
• Monitor trends in luxury, retail and F&B to inform management.
• Maintain media databases and refresh outreach to stay current.

Skills

Public relations

Strategic thinking

Writing & proofreading

Media relations

English fluency

Cross-functional collaboration

Education

Bachelor's degree in journalism/communications/marketing/public relations

Tools

Microsoft Word

Databases

Page layout

Job description

Bacha Coffee in Singapore is seeking a Senior Public Relations professional to lead global PR strategy and ensure consistent brand messaging across markets. You will coordinate with HQ and overseas partners, vet press materials, and manage media relations and events.

You will develop materials for global campaigns, elevate brand presence in luxury spaces, and work with cross-functional teams to implement editorial guidelines.