Senior Integrated Media Lead – Luxury Brands

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Publicis Groupe Holdings B.V in Singapore is seeking a Manager/Senior Manager to lead integrated marketing and media initiatives for a portfolio of luxury and premium brands. You will serve as the primary client partner, driving strategic planning, campaign execution, and performance optimization across paid, owned, and earned channels.

Working with clients, agency specialists, and media partners, you will ensure campaigns are developed, executed, measured, and optimized while delivering

Qualifications

• 5–8 years of experience in integrated marketing, media planning, account management, or a related discipline.
• Strong understanding of integrated communications planning, digital marketing, media strategy, performance marketing, and measurement.
• Experience managing luxury, premium, retail, beauty, fashion, or lifestyle brands is highly preferred.
• Proven ability to manage multiple campaigns and stakeholders within a fast-paced agency environment.
• Strong commercial acumen, with experience managing budgets, scopes, and client relationships.
• Excellent analytical, presentation, and stakeholder management skills.
• Ability to lead cross-functional teams and deliver integrated solutions across multiple disciplines.

Responsibilities

• Act as the primary day-to-day client lead, building trusted relationships and serving as a strategic advisor to clients.
• Lead the development of integrated communications and media strategies tailored to business objectives, consumer insights, and market opportunities.
• Manage end-to-end campaign planning and execution across digital, social, content, performance, CRM, search, and offline channels.
• Collaborate with internal agency teams to deliver integrated solutions and ensure seamless execution across all touchpoints.
• Oversee campaign performance, optimization, measurement, and reporting, translating insights into actionable recommendations.
• Monitor market trends, consumer behaviours, competitor activity, and industry developments to identify opportunities for clients.
• Manage campaign budgets, timelines, scopes of work, and deliverables to ensure projects are delivered efficiently and accurately.
• Drive proactive business growth by identifying upsell opportunities, new initiatives, and innovative solutions for clients.
• Maintain high standards of operational excellence, campaign governance, and quality control across all client deliverables.
• Mentor and support junior team members, fostering professional development and excellence in client servicing.

Skills

Integrated marketing

Media planning

Account management

Client servicing

Stakeholder management

Analytical skills

Presentation skills

Cross-functional leadership

Job description

Publicis Groupe Holdings B.V in Singapore is seeking a Manager/Senior Manager to lead integrated marketing and media initiatives for a portfolio of luxury and premium brands. You will serve as the primary client partner, driving strategic planning, campaign execution, and performance optimization across paid, owned, and earned channels.

Working with clients, agency specialists, and media partners, you will ensure campaigns are developed, executed, measured, and optimized while delivering