Senior Luxury Marketing & PR Manager

granmil holdings pte ltd; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Granmil Holdings Pte Ltd in Singapore seeks an experienced Marketing Communications and Public Relations professional to execute comprehensive strategies that elevate brand positioning and guest engagement across channels. The role collaborates with media, influencers, luxury brand partners, and internal departments to deliver integrated campaigns that reinforce the hotel’s luxury market position.

You will drive media relations, digital marketing, partnerships, and signature events, ensuring

Qualifications

• Minimum 4 years' experience in sales and marketing or related professional area.
• 2-year degree in Marketing, Business Administration, Hotel and Restaurant Management, or related major.

Responsabilités

• Cultivate and maintain relationships with key media, influencers and industry partners across target markets.
• Develop and distribute press releases, media kits, and brand stories to secure editorial coverage.
• Coordinate media familiarization trips, press events and journalist site visits.
• Serve as primary point of contact with PR agency for daily coordination and project management.
• Plan and execute signature events, seasonal activations and promotional campaigns.
• Coordinate VIP experiences, hotel anniversaries, restaurant launches, seasonal experiences and special celebrations.
• Manage event logistics, guest communications and post-event follow-up.
• Monitor and respond to online reviews across platforms where applicable.
• Develop guest communication strategies including pre-arrival, in-stay and post-departure touchpoints.
• Manage loyalty program communications and resident membership initiatives.
• Collaborate with Revenue Management, Sales, F&B, Spa and Operations to align marketing efforts.
• Brief and coordinate with creative agencies, photographers and external partners.
• Oversee and maintain accurate, timely processing of all Marketing team invoices and standard procedures.
• Track campaign performance, media coverage value and marketing KPIs.
• Prepare monthly reports and presentations for leadership on marketing activities and results.
• Assist in development and execution of comprehensive marketing communications strategies aligned with brand positioning.

Formation

2-year degree in Marketing, Business Administration, Hotel and Restaurant Management, or related major

Description du poste

Granmil Holdings Pte Ltd in Singapore seeks an experienced Marketing Communications and Public Relations professional to execute comprehensive strategies that elevate brand positioning and guest engagement across channels. The role collaborates with media, influencers, luxury brand partners, and internal departments to deliver integrated campaigns that reinforce the hotel’s luxury market position.

You will drive media relations, digital marketing, partnerships, and signature events, ensuring