APAC Luxury Strategy & Partnerships Lead

Publicis Groupe; Singapore; On-site; SGD 180,000 - 250,000; Full time

Job summary

Publicis Groupe in Singapore seeks a Head of Strategy & Partnerships to lead brand planning and media strategy for luxury brands across APAC. You will shape client counsel, oversee regional strategic standards, and drive data-led media thinking with senior stakeholders.

You will identify cultural shifts, forge partnerships with media and cultural partners, and mentor regional teams to deliver integrated, creative media solutions. A track record in leadership and executive advisory is essential.

Qualifications

• 10+ years of experience in media strategy, communications planning, brand planning or related disciplines, ideally with experience working across multiple APAC markets.
• Strong understanding of consumer behaviour, brand strategy, communications planning and the changing media landscape.
• A genuine curiosity for culture, luxury, fashion and the wider forces shaping consumer tastes and behaviours.
• Proven ability to translate complex business and brand challenges into simple, compelling media and communications strategies.
• Experience advising senior clients and building trusted relationships with executive-level stakeholders.
• Strong understanding of the media and partnership landscape, with an ability to identify opportunities based on strategic and brand fit rather than reach alone.
• Excellent presentation, communication and storytelling skills, with the ability to make strategic thinking engaging and persuasive.
• Ability to influence and lead across regional and local teams within a complex matrix organisation.
• Demonstrated leadership experience and a track record of developing strong strategic talent.

Responsibilities

• Lead brand planning and media strategy across a portfolio of luxury and premium brands, translating business and brand challenges into clear, actionable communications strategies.
• Act as a senior strategic advisor to clients, bringing an informed point of view on consumers, culture, media and the forces shaping the luxury landscape.
• Lead strategic capability across APAC, setting standards for planning excellence and acting as custodian of the agency's strategic planning process, frameworks and tools.
• Champion the best use of data, technology and the agency's strategic capabilities to unlock sharper thinking, new opportunities and more effective media strategies.
• Partner closely with the Head of Insights to ensure consumer, cultural and market intelligence sits at the heart of strategic development.
• Identify emerging behaviours, cultural shifts and developments in media, fashion and luxury that can create meaningful opportunities for our clients.
• Develop strategic partnerships with relevant media owners, publishers, platforms and cultural partners, with a strong focus on brand fit and opportunities to build brand desirability.
• Connect regional strategy with local market expertise, ensuring strategic consistency while recognising the cultural and media nuances that matter across APAC.
• Collaborate with client leadership, communications planning, activation, analytics and specialist teams to turn strategy into integrated, effective and creatively ambitious media solutions.
• Lead key client workshops, annual planning processes and senior presentations, bringing clarity and a compelling strategic narrative to complex challenges.
• Champion thought leadership and contribute to the continued evolution of the agency's strategic product and reputation.
• Develop and mentor strategic talent across the region, fostering a culture of curiosity, collaboration, rigour and continuous improvement.

Skills

Media strategy

Brand planning

Communications planning

APAC markets

Client advisory

Leadership

Stakeholder management

Presentations

Job description

Publicis Groupe in Singapore seeks a Head of Strategy & Partnerships to lead brand planning and media strategy for luxury brands across APAC. You will shape client counsel, oversee regional strategic standards, and drive data-led media thinking with senior stakeholders.

You will identify cultural shifts, forge partnerships with media and cultural partners, and mentor regional teams to deliver integrated, creative media solutions. A track record in leadership and executive advisory is essential.