Global Performance Marketing Specialist: Campaigns & Growth

SPH Media

Singapore

On-site

SGD 70,000 - 110,000

Full time

4 days ago

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Job summary

The Chinese Media Group (CMG) is seeking a driven Performance Marketing & Campaign Specialist to join its Branding & Marketing team in Singapore. You will lead omnichannel campaigns to grow brand awareness and drive digital performance across CMG brands such as Lianhe Zaobao, Shin Min Daily News, and ThinkChina.

You will coordinate with branding, regional marketing, designers and ad ops to implement plans, analyze results, and optimize strategies.

Qualifications

Degree or diploma in marketing, communications, or a related field.
3+ years in media, digital marketing or agency environments.
Proven track record in building and optimizing multi-channel campaigns.
Experience with GA4/Looker Studio/Tableau for analytics and reporting.
Proficiency in English and Mandarin communications.
Strong project management, multitasking and collaboration skills.
Willingness to work weekends for campaign cycles.

Responsibilities

Set up and optimize campaigns across programmatic, display, social, SEM and email.
Coordinate with branding, regional marketers, designers and ad ops to execute plans within budget.
Develop top-to-mid funnel strategies using paid digital to grow market share.
Monitor KPIs, analyze performance, and report insights to stakeholders.
Provide data-driven optimization recommendations and guidance on digital campaigns.
Assist with copywriting and campaign artwork approvals with internal/external partners.
Build relationships with vendors, platforms and agencies for effective campaigns.
Share industry trends and best practices within CMG and B&M teams.
Ensure confidentiality of channel and performance data.