Global Ecommerce Lead: BigCommerce & CRO

EMBED SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

EMBED SINGAPORE PTE. LTD. seeks a Senior eCommerce Specialist in Singapore to lead platform performance, align eShop roadmaps with commercial goals, and drive conversion and revenue growth across regions.

You will work with Procurement, Sales, Supply Chain, Finance, Marketing, and Website Development to translate business objectives into actionable roadmaps, manage offshore development, and optimize the BigCommerce ecosystem.

Qualifications

• Proven track record managing eCommerce operations, ideally on BigCommerce or an equivalent enterprise platform.
• Self-starter who operates effectively with minimal supervision and a can-do approach to problem-solving.
• Working knowledge of website development principles.
• Strong command of eCommerce financials: budgeting, forecasting, and KPI management.
• Experience coordinating with offshore or distributed website development teams, including remote sprint/ticket management and effective communication across time zones.
• Experience with CRO methodology.

Responsibilities

• Own the global eCommerce roadmap, aligning platform capability and campaign calendar with commercial and go-to-market objectives.
• Translate market research, competitive benchmarking, and customer insight into a prioritized initiative pipeline.
• Partner with Procurement, Sales, Supply Chain, Finance leadership to align eShop plans with wider business goals.
• Act as the primary liaison for offshore development vendors: managing scope, turnaround SLAs, QA/UAT sign-off, and escalation of defects or delivery risks.
• Own the configuration, performance, and ongoing optimization of the BigCommerce platform, including site architecture, UX/UI, and checkout flow.
• Manage the BigCommerce- NetSuite integration to synchronize eCommerce orders, automation, lead capture, and customer support workflows.
• Own the eCommerce budget, forecasting, and platform-related KPIs; coordinate with website developers on issue resolution and enhancements.
• Govern product catalog integrity: listings, categories, attributes, pricing, and digital assets across all regions.
• Coordinate with Supply Chain and Operations to synchronize inventory data and flag availability risks that could impact fulfillment.
• Support end-to-end execution of product launches, promotions, and seasonal campaigns.
• Run CRO programs- A/B testing, funnel analysis, and UX enhancements, to lift conversion rate and average order value.
• Translate customer behavior and feedback into prioritized improvements to site usability, navigation, and the online shopping journey.
• Build and maintain the eShop performance dashboard and scorecard for monthly business reviews.
• Track and report on revenue, conversion, traffic, and engagement KPIs, delivering insight-led recommendations to senior stakeholders.
• Act as the eCommerce point of contact for Sales, Supply Chain, Procurement, Marketing, and Website Development, ensuring functional alignment on initiatives and integrations.
• Deliver eCommerce enablement and training across regional stakeholders and related personnel.
• Foster a collaborative and high-performing team environment, promoting knowledge sharing and continuous improvement.

Skills

eCommerce operations

Cross-functional collaboration

Forecasting and budgeting

KPI management

Stakeholder communication

Tools

BigCommerce

NetSuite integration

Job description

EMBED SINGAPORE PTE. LTD. seeks a Senior eCommerce Specialist in Singapore to lead platform performance, align eShop roadmaps with commercial goals, and drive conversion and revenue growth across regions.

You will work with Procurement, Sales, Supply Chain, Finance, Marketing, and Website Development to translate business objectives into actionable roadmaps, manage offshore development, and optimize the BigCommerce ecosystem.