Fresh Category Strategy Lead – Multi‑Market

foodpanda; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

foodpanda is seeking an experienced Manager, Fresh to lead commercial strategy and operations for Fresh categories across Dmart/Dark Store businesses spanning 11 markets for Foodora, foodpanda, and Yemeksepeti.

Reporting to the Head - Private Labels, Fresh and Commercial Operations, you will develop and implement comprehensive commercial strategies to drive competitive advantage, optimize portfolio performance, and deliver sustainable growth across all markets.

Qualifications

• Five+ years of experience in commercial, sourcing, or category management.
• Degree in business, management, supply chain, marketing or related field.
• Experience in e-commerce/supermarket/grocery is a plus.
• Strong business acumen and analytical skills.
• Creative thinking and rapid adaptation in a fast-paced environment.

Responsibilities

• Develop and implement commercial strategies for Fresh categories across platforms.
• Strategise category directions, vendor management, and terms negotiation.
• Strengthen portfolio through assortment, pricing, promotion and visibility.
• Collaborate with cross-functional teams (Commercial, Campaigns, Marketing, Supply Chain, Operations, Finance).
• Build supplier relationships and strategic sourcing for product assortment.
• Evaluate products and suppliers, including negotiations and business reviews.
• Identify opportunities for product optimization and margin improvement.
• Translate market insights into actionable opportunities and commercial requirements.

Skills

Analytical skills

Business acumen

Creative thinking

Stakeholder management

Education

Business/Management/Supply Chain/Marketing degree

Job description

foodpanda is seeking an experienced Manager, Fresh to lead commercial strategy and operations for Fresh categories across Dmart/Dark Store businesses spanning 11 markets for Foodora, foodpanda, and Yemeksepeti.

Reporting to the Head - Private Labels, Fresh and Commercial Operations, you will develop and implement comprehensive commercial strategies to drive competitive advantage, optimize portfolio performance, and deliver sustainable growth across all markets.