FMCG Brand Growth & Channel Strategy Lead

WILMAR DISTRIBUTION PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Wilmar Distribution Pte. Ltd. is seeking a dynamic Brand Manager to drive growth across key brands and core product categories. The role integrates brand strategy, commercial execution, pricing governance, market intelligence, and business development to strengthen market positioning.

The incumbent acts as the bridge between principals, internal cross-functional teams, and customers to ensure strong brand performance, expansion into new channels, and profitability.

Qualifications

• 4–5 years of experience in brand management/business development in FMCG/foodservice.
• Strong knowledge on F&B product category and industry trends.
• Able to apply insights to business opportunities.
• Proven ability to drive business growth and manage key accounts.

Responsibilities

• Own and manage assigned key brands and core product portfolios.
• Develop and execute annual brand plans aligned with commercial objectives.
• Monitor brand performance (sales, margin, distribution, penetration, and share).
• Drive brand visibility, positioning, and activation strategies across channels.
• Work closely with principals on brand direction, innovation launches, and performance reviews.
• Ensure pricing discipline and alignment across sales channels.
• Identify and pursue new growth opportunities in existing and new channels.
• Expand distribution footprint and strategic partnerships.

Skills

Brand management

Commercial mindset

Pricing governance

Market insights

Business development

Negotiation

Communication

MS Office

Tools

Microsoft Office

Job description

Wilmar Distribution Pte. Ltd. is seeking a dynamic Brand Manager to drive growth across key brands and core product categories. The role integrates brand strategy, commercial execution, pricing governance, market intelligence, and business development to strengthen market positioning.

The incumbent acts as the bridge between principals, internal cross-functional teams, and customers to ensure strong brand performance, expansion into new channels, and profitability.