Field Marketing Lead — Drive SEA Events & Pipeline

Luminik; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Salesforce in Singapore is seeking a Field Marketing Lead to drive demand generation, events, and regional collaborations. You will bridge regional marketing strategies with local Sales, supporting pipeline creation, brand awareness, and customer success in a high‑growth SEA market.

You will plan and execute high‑touch field activities, manage events lifecycle from venue scouting to post‑event lead routing, and partner with Marketing Operations to ensure data integrity and effective follow‑up.

Qualifications

• 8+ years of hands-on experience in B2B field marketing, event management, or demand generation.
• 5 years’ experience in running scaled events including tradeshows.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Stakeholder Management: primary resource for Public Sector marketing, coordinating events and engagements.
• End‑to‑End Campaign Execution: plan and deliver high‑touch field marketing activities.
• Event Lifecycle Ownership: manage venue scouting, onsite execution, registration, and post‑event lead routing.
• Marketing Operations: partner with Marketing Operations and Sales Development for lead handoffs and tracking.
• Vendor & Agency Management: source and manage local agencies and vendors for quality and cost efficiency.
• Strategic Partnerships: build relationships with local industry associations and sponsorships.
• Performance Reporting: monitor KPIs and implement stop-gap plans with the team.
• Regional Governance & Operating Rhythm: align with South Asia leadership and global marketing teams.

Skills

B2B field marketing

Event management

Demand generation

Education

Bachelor's degree in Marketing, Business, Communications

Job description

Salesforce in Singapore is seeking a Field Marketing Lead to drive demand generation, events, and regional collaborations. You will bridge regional marketing strategies with local Sales, supporting pipeline creation, brand awareness, and customer success in a high‑growth SEA market.

You will plan and execute high‑touch field activities, manage events lifecycle from venue scouting to post‑event lead routing, and partner with Marketing Operations to ensure data integrity and effective follow‑up.