Singapore Field Marketing Lead - Demand & Growth

Palo Alto Networks, Inc.; Singapore; Presencial; SGD 120.000 - 170.000; Tempo integral

Resumo da vaga

Palo Alto Networks is seeking a dynamic Marketing Manager to join our Singapore team. You will partner with the Singapore sales organization to develop and execute integrated marketing programs that generate demand, build pipeline, and accelerate business growth.

You will align global and regional campaigns to the Singapore market, drive demand generation, ensure campaigns translate into measurable pipeline, and work across sales, partners, and marketing to optimize lead quality.

Qualificações

• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• 7+ years of B2B marketing experience with demand generation, integrated campaigns, field marketing, or pipeline generation.
• Experience developing and executing lead generation and demand generation programs in B2B tech, software, SaaS, or cybersecurity.

Responsabilidades

• Develop and execute the Singapore marketing plan in partnership with sales and business leaders, aligned to key business priorities.
• Develop and execute integrated demand generation campaigns that build pipeline among targeted prospects and customers in Singapore.
• Plan and deliver a mix of digital and field marketing programs, including events, webinars, email, web, social media, advertising, content, and other targeted campaigns.
• Partner closely with Singapore sales teams to understand business priorities, target accounts, market opportunities, and pipeline requirements, and translate these into effective marketing programs.
• Align Singapore marketing activities with global and regional marketing strategies and campaigns, adapting messaging and programs to suit local market needs.
• Own demand generation performance across the funnel, including leads, MQLs, pipeline contribution, conversion rates, and campaign ROI.
• Coordinate and localize global campaigns to ensure relevant messaging, content, and execution for the Singapore market.
• Build strong relationships with sales, channel partners, technology alliances, and other stakeholders to gain market insights and align marketing investments with business priorities.
• Develop and execute partner marketing programs that enable channel and alliance partners to contribute to pipeline generation and business growth.
• Identify, manage, and coordinate resources for local events and measure their effectiveness against business objectives.
• Work closely with global and regional marketing teams, sales, and partners to optimize lead quality, nurture prospects and improve conversion.
• Manage external marketing agencies and vendors to ensure effective, timely, and cost‑efficient delivery of marketing programs.
• Identify and execute digital marketing opportunities in collaboration with digital and social media teams, and track campaign performance.
• Use market, campaign, and sales data to identify opportunities for optimization and continuously improve marketing effectiveness.
• Localize global marketing content, messaging, and assets to ensure relevance to Singapore customers and partners.

Conhecimentos

Demand generation

Campaign management

Field marketing

Lead generation

Data-driven marketing

Formação

Bachelor's degree in Marketing

Ferramentas

Marketo

Salesforce

Descrição da vaga

Palo Alto Networks is seeking a dynamic Marketing Manager to join our Singapore team. You will partner with the Singapore sales organization to develop and execute integrated marketing programs that generate demand, build pipeline, and accelerate business growth.

You will align global and regional campaigns to the Singapore market, drive demand generation, ensure campaigns translate into measurable pipeline, and work across sales, partners, and marketing to optimize lead quality.