ASEAN Partner Marketing Lead: Demand Gen & Joint Campaigns

salesforce.com singapore pte. ltd.; Singapore; On-site; SGD 140,000 - 190,000; Full time

Job summary

Salesforce is seeking an ASEAN Partner Marketing Lead to drive demand generation and pipeline growth with the top 25 partners across the ASEAN region. You will design multi-channel campaigns, collaborate with cross-functional teams, and manage partner programs to maximize ROI and regional revenue growth.

The role requires strong experience in B2B marketing, ABM, and partnering with system integrators, with hands-on expertise in Salesforce reporting and dashboards.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Experience in B2B demand generation, field marketing, or partner marketing.
• Proven ability to drive demand generation across cross-functional teams.

Responsibilities

• Lead demand generation strategy and GTM plans for Salesforce’s top 25 partners across ASEAN.
• Design and execute multi-channel co-marketing campaigns including ABM, webinars, roundtables, and regional events to drive pipeline and ACV growth.
• Collaborate with PBMs and Partner Account Managers to align joint marketing resources toward high-yield activities.
• Ensure campaign messaging reflects Salesforce priorities and partner capabilities to deliver customer value propositions.
• Work with ASEAN Field Marketing, Strategic Events, Product Marketing, Communications, and Demand Gen to align partner campaigns with broader strategy.
• Plug top 25 partners into core Salesforce-led campaigns, flagship events, and regional programs to maximize ROI.
• Act as bridge between internal marketing engines and external partners, ensuring brand consistency and unified messaging.
• Manage external agencies to deliver campaigns on time and budget.
• Track and optimize campaign performance linking marketing activity to pipeline and opportunities.
• Maintain budget for partner marketing funds and maximize ROI across initiatives.
• Oversee campaign operations in Salesforce (campaign creation, lead routing, dashboards).
• Provide regular performance updates to marketing leaders and stakeholders.

Skills

Demand generation

Campaign strategy

ABM (account-based marketing)

Cross-functional collaboration

Partner marketing

Pipeline management

Communication & storytelling

Data & analytics

Campaign operations

Executive stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce

Google Workspace

Job description

Salesforce is seeking an ASEAN Partner Marketing Lead to drive demand generation and pipeline growth with the top 25 partners across the ASEAN region. You will design multi-channel campaigns, collaborate with cross-functional teams, and manage partner programs to maximize ROI and regional revenue growth.

The role requires strong experience in B2B marketing, ABM, and partnering with system integrators, with hands-on expertise in Salesforce reporting and dashboards.