Field Marketing Lead, ASEAN

Leadout Capital; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

Salesforce in Singapore is seeking a Field Marketing Lead to bridge regional marketing strategies with local Sales teams, driving pipeline, brand awareness, and customer success in a high-growth SEA market.

You will design and execute demand generation programs, collaborate with agencies, and manage both virtual and in-person events from day one. Ten or more years of related experience is expected in B2B SaaS marketing environments.

Qualifications

• 8+ years of hands-on experience in B2B field marketing, event management, or demand generation.
• 5 years’ experience running scaled events including tradeshows.
• Strong organizational skills with the ability to manage multiple stakeholders and deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Stakeholder Management: primary resource for public sector marketing; coordinate events and on-site operations.
• End-to-End Campaign Execution: plan, manage and deliver high-touch field marketing activities.
• Event Lifecycle Ownership: manage venue scouting, registration, and post-event lead routing.
• Marketing Operations: work with Marketing Ops and Sales Development to ensure smooth lead handoffs and follow-up.
• Vendor & Agency Management: source and manage local agencies and vendors with brand alignment.
• Strategic Partnerships: build relationships with local associations and sponsorship opportunities.
• Performance Reporting: monitor KPIs and adjust plans as needed.
• Regional Governance & Operating Rhythm: align with SEA leadership and global teams.

Skills

B2B field marketing

Event management

Demand generation

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

The Experience

Singapore is a vital growth engine for Salesforce within Southeast Asia. Following our recent US$1B investment in Singapore over the next five years, our ASEAN market is experiencing unprecedented momentum. To help accelerate this growth in Singapore, we are seeking a high-energy, detail-oriented, and strategic Field Marketing Lead to join our Singapore-based marketing team. As a critical hire for our SEA expansion, you will serve as the hands-on bridge between regional marketing strategies and local Sales organizations—driving support for pipeline creation, brand awareness, and customer success across this high-growth market.

The ideal candidate will collaborate with senior marketing leadership, cross-functional teams, and external partners/agencies to design and implement demand generation programs. The ideal candidate will have extensive experience in B2B marketing, with a strong background in developing and executing marketing campaigns, sales enablement materials, and managing both virtual and in-person events and is comfortable rolling up their sleeves to make an impact from day one.

What You’ll Actually Be Doing

• Stakeholder Management: Acts as the primary resource for Public Sector marketing, supporting events such Public Sector Summit, gov-tech roundtables, and agency-focused engagements. Coordinating speaker logistics, attendee experience, venue setup, government stakeholder briefings, and on-site operations
• End-to-End Campaign Execution: Plan, manage, and deliver a broad range of high-touch field marketing activities, including roundtables, trade shows, support of Salesforce strategic events etc.
• Event Lifecycle Ownership: Manage comprehensive event logistics, including venue scouting, onsite execution, seamless registration management, and post-event lead routing.
• Marketing Operations: Partner closely with Marketing Operations and Sales Development teams to ensure smooth lead handoffs, rigorous tracking, and tight follow-up alignment.
• Vendor & Agency Management: Source, negotiate with, and manage local agencies and third-party vendors, ensuring high quality execution, brand alignment, and optimal cost-efficiency.
• Strategic Partnerships: Build strategic relationships with local industry associations, exploring tactical sponsorship opportunities to amplify Salesforce’s brand presence and market reach.
• Performance Reporting: Monitor KPIs and work on stop-gap plans with the team.
• Regional Governance & Operating Rhythm: Drives structured cadences with South Asia leadership, cloud business units, and global marketing teams to ensure alignment on pipeline priorities, event calendars, campaign performance, and executive engagement plans.
  

You’re Our Person If...

• 8+ years of hands-on experience in B2B field marketing, event management, or demand generation—ideally within a fast-paced technology or B2B SaaS environment.
• 5 years’ experience in running scaled events including tradeshows
• A proven track record of managing multiple concurrent projects and tight deadlines working with multiple internal stakeholder groups with an exceptional degree of organization and attention to detail.
• Bachelor’s degree in Marketing, Business, Communications, or related field

Even Better If...

• Strong verbal and written communication skills in English.
• A proactive self-starter with the ability to navigate ambiguity with ease, and thrives in a collaborative, matrixed environment, and possesses a "customer-first" mentality.