APAC Field Marketing Lead — SaaS Growth & Demand Gen

BYTEDANCE PTE. LTD.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

ByteDance PTE. LTD. in Singapore seeks an experienced field marketing lead to drive demand generation and pipeline across Southeast Asia.

You will align regional plans with sales goals, and own end-to-end campaigns across field, digital, content, partner, and sales activation channels. You will partner with APAC stakeholders to craft market plans, optimize marketing investments, and adapt strategies to diverse SEA markets beyond Singapore.

Qualifications

• 5+ years of experience in B2B SaaS or enterprise technology marketing.
• Proven track record owning field marketing and demand gen initiatives.
• Strong field marketing capabilities beyond events and campaigns.
• Experience partnering with sales leaders to develop market plans.
• Hands-on experience across Southeast Asia markets beyond Singapore.
• Strong project ownership and end-to-end execution skills.
• Mandarin communication skills for regional collaboration.

Responsibilities

• Own field marketing strategy and execution for multiple SEA markets with focus on pipeline generation and business impact.
• Partner with sales leadership and APAC stakeholders to translate priorities into market plans.
• Design and deliver integrated demand generation programs across channels.
• Develop regional programs based on customer needs and ecosystem dynamics.
• Lead end-to-end campaign planning including events, engagement programs, and partner initiatives.
• Collaborate with cross-functional teams to strengthen market presence and pipeline.
• Track performance and optimize marketing investments based on outcomes.
• Operate with autonomy in a fast-paced environment.

Skills

Field marketing

Demand generation

SEA markets

Cross-functional collab

Mandarin comms

Job description

ByteDance PTE. LTD. in Singapore seeks an experienced field marketing lead to drive demand generation and pipeline across Southeast Asia.

You will align regional plans with sales goals, and own end-to-end campaigns across field, digital, content, partner, and sales activation channels. You will partner with APAC stakeholders to craft market plans, optimize marketing investments, and adapt strategies to diverse SEA markets beyond Singapore.