Field Marketing Associate Analyst, ASEAN

Enboarder; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Enboarder in Singapore is seeking a Field Marketing Associate Analyst to bridge regional marketing strategies with local Sales, driving pipeline, brand awareness, and customer success across ASEAN.

You will be an hands-on event executor, proactive project manager, and data-driven marketer who collaborates across decentralized teams and partner agencies, with enterprise B2B SaaS experience. This role anchors Singapore’s market expansion and brand presence.

Qualifications

• 3+ years in B2B field marketing, events, or demand gen.
• Experience with large-scale events and tradeshows.
• Strong English communication skills.
• Bachelor’s in Marketing, Business, or related field.

Responsibilities

• Plan and execute regional marketing events and campaigns.
• Coordinate speaker logistics, venues, and vendors.
• Track leads and ROI post-events.
• Collaborate with regional teams and agencies.
• Develop partnerships with local associations.
• Monitor KPIs and report on performance.

Skills

B2B marketing

Event management

Project management

Data-driven marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Job description

The Experience

As we continue to scale across ASEAN we are seeking a high-energy, detail-oriented, and strategic Field Marketing Associate Analyst to join our Singapore-based marketing team. As a critical hire for our SEA expansion, you will serve as the hands-on bridge between regional marketing strategies and local Sales organizations—driving support for pipeline creation, brand awareness, and customer success across this high-growth market.

The ideal candidate is a skilled event executor, a proactive project manager, and a data-driven marketer who knows how to collaborate across decentralized, cross-functional teams and our partnering marketing agencies. You understand the enterprise B2B SaaS space, thrive in a fast-paced environment, and are comfortable rolling up your sleeves to make an impact from day one.

What You’ll Actually Be Doing

• Stakeholder Manageement
  
  
  
  • Collaborating with the South Asia Cloud Marketing team and regional ASEAN Cloud Sales & ESMB leadership and solution engineering to drive pipe and to accelerate ACV for cloud sales events including CXO roundtables, flagship customer events, industry forums and workshops,
  
  
  • Acts as the primary resource for ESMB marketing, supporting PipeGen events Coordinating speaker logistics, attendee experience, venue setup, government stakeholder briefings, and on-site operations
  
  
  
  


• Event Planning and Execution: Including location booking, agency selection and preparation, agenda, content, invitations, planning, builds, preparation, rehearsals, content review, localization, translation, catering, video/photography and reporting.


• Manage post-event activities, including lead tracking, data analysis, and follow-up initiatives to optimize ROI.


• Collaborate with internal teams and external partners in a fast-paced environment.


• Manage multiple projects simultaneously and independently, with the ability to adapt to shifting priorities.


• Strategic Partnerships: Build strategic relationships with local industry associations, exploring tactical sponsorship opportunities to amplify Salesforce’s brand presence and market reach.


• Performance Reporting: Monitor KPIs and work on stop-gap plans with the team.

You’re Our Person If...

• 3+ years of hands-on experience in B2B field marketing, event management, or demand generation—ideally within a fast-paced technology or B2B SaaS environment.


• 3 years’ experience in running scaled events including tradeshows


• Strong verbal and written communication skills in English.


• Bachelor’s degree in Marketing, Business, Communications, or related field

Even Better If...

• A proactive self-starter with the ability to navigate ambiguity with ease, and thrives in a collaborative, matrixed environment, and possesses a \"customer-first\" mentality.


• Strong project management experience including working with multiple internal stakeholder groups across multiple teams and regions to drive business outcomes