Executive/ Senior Executive, Marketing Communications (2 years contract)

STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD.; Singapore; On-site; SGD 33,000 - 60,000; Full time

Job summary

STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD. is seeking a Marketing Communications team member to support planning and execution of mall-wide marketing initiatives for Paragon, focusing on shopper engagement and enhancing the customer experience.

You will coordinate campaigns across displays, digital channels, social media, website and app, assist with Paragon Club loyalty initiatives and work closely with tenants and agencies to ensure campaigns are delivered on schedule.

Qualifications

• Degree in Marketing, Mass Communications or related discipline.
• 1–2 years of experience in retail mall, hospitality, events or digital marketing is advantageous.
• Strong copywriting and proofreading with good written and verbal communication.
• Creative, resourceful and organised with multi-project management ability.

Responsibilities

• Support planning and execution of mall-wide marketing campaigns, events and customer engagement initiatives.
• Coordinate campaign implementation across in-mall displays, digital channels, social media, website and app.
• Support Paragon Club campaigns, member privileges and loyalty initiatives.
• Collaborate with tenants and external partners to deliver campaigns on schedule.
• Assist in developing marketing communications including copy for EDMs, website, social posts and signage.
• Manage and update Paragon's website, app and digital content to ensure timeliness and accuracy.
• Track campaign performance and assist in post-campaign reports and management updates.
• Provide general administrative and operational support to the Marketing Communications team.

Skills

Campaign planning

Copywriting

Project management

Social media

Digital marketing

Stakeholder coordination

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

CMS platforms

Google Analytics

Job description

As a member of the Marketing Communications team, you will support the planning and execution of marketing initiatives for Paragon, with a focus on driving shopper engagement, spend and enhancing the overall customer experience.

Responsibilities:

• Support the planning and execution of mall-wide marketing campaigns, events, festive programmes and customer engagement initiatives
• Coordinate campaign implementation across various touchpoints, including in-mall displays, digital channels, social media, website, app and other marketing collaterals
• Support Paragon Club campaigns, member privileges, events and other loyalty initiatives aimed at driving member engagement and spend
• Work closely with tenants to encourage participation in mall campaigns, promotions, events and other collaborative marketing initiatives
• Liaise with creative, media, PR, digital and event agencies, as well as contractors and other partners, to ensure campaigns and events are delivered smoothly and on schedule
• Assist in developing marketing communications, including campaign copy, tenant communications, EDMs, website content, social media posts and on-site signage
• Manage and update Paragon's website, app, social media platforms and other digital content to ensure information is timely and accurate
• Follow up on enquiries and leads for advertising sites, atrium spaces and other marketing opportunities, and assist with the coordination of bookings and related arrangements
• Track campaign performance, including shopper traffic, sales, participation, engagement and other relevant KPIs, and assist in preparing post-campaign reports and management updates
• Support campaign budget administration, including quotations, purchase orders, invoices, cost tracking and reconciliation
• Coordinate with internal departments and external stakeholders on operational requirements to ensure the smooth delivery of campaigns and events
• Provide general administrative and operational support to the Marketing Communications team where required

Requirements:

• Degree in Marketing, Mass Communications or a relevant discipline
• 1 to 2 years of experience
• Experience in retail mall, hospitality, events, social media or digital marketing will be advantageous
• Good written and verbal communication skills, with strong attention to detail in copywriting and proofreading
• Creative, resourceful and organised, with the ability to manage multiple projects and deadlines
• Good interpersonal skills and comfortable working with tenants, agencies, contractors and internal stakeholders
• Able to work independently while contributing effectively as part of a team
• Proficient in Microsoft Office; familiarity with social media and digital content platforms would be advantageous
• Able to work outside regular office hours, including weekends and public holidays, when required for campaigns and events