Mall Marketing Campaign Lead

Straits Retail Property Management Services Pte Ltd; Singapore; On-site; SGD 35,000 - 52,000; Full time

Job summary

Straits Retail Property Management Services Pte Ltd, as part of the Marketing Communications team for Paragon, seeks a proactive marketer to support planning and execution of mall-wide initiatives designed to drive shopper engagement, spend and a superior customer experience.

You will coordinate campaigns across in-mall displays, digital channels, social media, our website and app, assist with Paragon Club loyalty efforts, work with tenants and agencies, and help track performance and prepare

Qualifications

• Degree in Marketing, Mass Communications or a relevant discipline.
• 1 to 2 years of experience
• Experience in retail mall, hospitality, events, social media or digital marketing will be advantageous
• Good written and verbal communication skills, with strong attention to detail in copywriting and proofreading.
• Creative, resourceful and organised, with the ability to manage multiple projects and deadlines.
• Good interpersonal skills and comfortable working with tenants, agencies, contractors and internal stakeholders.
• Able to work independently while contributing effectively as part of a team.
• Proficient in Microsoft Office; familiarity with social media and digital content platforms would be advantageous.
• Able to work outside regular office hours, including weekends and public holidays, when required for campaigns and events.

Responsibilities

• Support planning and execution of mall-wide marketing campaigns.
• Coordinate campaign implementation across touchpoints.
• Support Paragon Club campaigns, member privileges, events and other loyalty initiatives.
• Work closely with tenants to encourage participation in mall campaigns, promotions, events and other collaborative marketing initiatives.
• Liaise with creative, media, public relations, digital and event agencies, as well as contractors and other partners, to ensure campaigns and events are delivered smoothly and on schedule.
• Assist in developing marketing communications, including campaign copy, tenant communications, EDMs, website content, social media posts and on-site signage.
• Manage and update Paragon's website, app, social media platforms and other digital content to ensure information is timely and accurate.
• Follow up on enquiries and leads for advertising sites, atrium spaces and other marketing opportunities, and assist with the coordination of bookings and related arrangements.
• Track campaign performance, including shopper traffic, sales, participation, engagement and other relevant KPIs, and assist in preparing post-campaign reports and management updates.
• Support campaign budget administration, including quotations, purchase orders, invoices, cost tracking and reconciliation.
• Coordinate with internal departments and external stakeholders on operational requirements to ensure the smooth delivery of campaigns and events.
• Provide general administrative and operational support to the Marketing Communications team where required.

Skills

Written communication

Verbal communication

Detail-oriented

Creativity

Organised

Multitasking

MS Office

Social media

Education

Degree in Marketing or Mass Communications

Tools

Microsoft Office

Job description

Straits Retail Property Management Services Pte Ltd, as part of the Marketing Communications team for Paragon, seeks a proactive marketer to support planning and execution of mall-wide initiatives designed to drive shopper engagement, spend and a superior customer experience.

You will coordinate campaigns across in-mall displays, digital channels, social media, our website and app, assist with Paragon Club loyalty efforts, work with tenants and agencies, and help track performance and prepare