Executive/ Senior Executive, Marketing Communications (2 years contract)

Straits Retail Property Management Services Pte Ltd; Singapore; On-site; SGD 35,000 - 52,000; Full time

Job summary

Straits Retail Property Management Services Pte Ltd, as part of the Marketing Communications team for Paragon, seeks a proactive marketer to support planning and execution of mall-wide initiatives designed to drive shopper engagement, spend and a superior customer experience.

You will coordinate campaigns across in-mall displays, digital channels, social media, our website and app, assist with Paragon Club loyalty efforts, work with tenants and agencies, and help track performance and prepare

Qualifications

• Degree in Marketing, Mass Communications or a relevant discipline.
• 1 to 2 years of experience
• Experience in retail mall, hospitality, events, social media or digital marketing will be advantageous
• Good written and verbal communication skills, with strong attention to detail in copywriting and proofreading.
• Creative, resourceful and organised, with the ability to manage multiple projects and deadlines.
• Good interpersonal skills and comfortable working with tenants, agencies, contractors and internal stakeholders.
• Able to work independently while contributing effectively as part of a team.
• Proficient in Microsoft Office; familiarity with social media and digital content platforms would be advantageous.
• Able to work outside regular office hours, including weekends and public holidays, when required for campaigns and events.

Responsibilities

• Support planning and execution of mall-wide marketing campaigns.
• Coordinate campaign implementation across touchpoints.
• Support Paragon Club campaigns, member privileges, events and other loyalty initiatives.
• Work closely with tenants to encourage participation in mall campaigns, promotions, events and other collaborative marketing initiatives.
• Liaise with creative, media, public relations, digital and event agencies, as well as contractors and other partners, to ensure campaigns and events are delivered smoothly and on schedule.
• Assist in developing marketing communications, including campaign copy, tenant communications, EDMs, website content, social media posts and on-site signage.
• Manage and update Paragon's website, app, social media platforms and other digital content to ensure information is timely and accurate.
• Follow up on enquiries and leads for advertising sites, atrium spaces and other marketing opportunities, and assist with the coordination of bookings and related arrangements.
• Track campaign performance, including shopper traffic, sales, participation, engagement and other relevant KPIs, and assist in preparing post-campaign reports and management updates.
• Support campaign budget administration, including quotations, purchase orders, invoices, cost tracking and reconciliation.
• Coordinate with internal departments and external stakeholders on operational requirements to ensure the smooth delivery of campaigns and events.
• Provide general administrative and operational support to the Marketing Communications team where required.

Skills

Written communication

Verbal communication

Detail-oriented

Creativity

Organised

Multitasking

MS Office

Social media

Education

Degree in Marketing or Mass Communications

Tools

Microsoft Office

Job description

As a member of the Marketing Communications team, you will support the planning and execution of marketing initiatives for Paragon, with a focus on driving shopper engagement, spend and enhancing the overall customer experience.

Responsibilities:

• Support the planning and execution of mall-wide marketing campaigns, events, festive programmes and customer engagement initiatives.

• Coordinate campaign implementation across various touchpoints, including in-mall displays, digital channels, social media, website, app and other marketing collaterals.

• Support Paragon Club campaigns, member privileges, events and other loyalty initiatives aimed at driving member engagement and spend.

• Work closely with tenants to encourage participation in mall campaigns, promotions, events and other collaborative marketing initiatives.

• Liaise with creative, media, public relations, digital and event agencies, as well as contractors and other partners, to ensure campaigns and events are delivered smoothly and on schedule.

• Assist in developing marketing communications, including campaign copy, tenant communications, EDMs, website content, social media posts and on-site signage.

• Manage and update Paragon's website, app, social media platforms and other digital content to ensure information is timely and accurate.

• Follow up on enquiries and leads for advertising sites, atrium spaces and other marketing opportunities, and assist with the coordination of bookings and related arrangements.

• Track campaign performance, including shopper traffic, sales, participation, engagement and other relevant KPIs, and assist in preparing post-campaign reports and management updates.

• Support campaign budget administration, including quotations, purchase orders, invoices, cost tracking and reconciliation.

• Coordinate with internal departments and external stakeholders on operational requirements to ensure the smooth delivery of campaigns and events.

• Provide general administrative and operational support to the Marketing Communications team where required.

Requirements:

• Degree in Marketing, Mass Communications or a relevant discipline

• 1 to 2 years of experience

• Experience in retail mall, hospitality, events, social media or digital marketing will be advantageous

• Good written and verbal communication skills, with strong attention to detail in copywriting and proofreading.

• Creative, resourceful and organised, with the ability to manage multiple projects and deadlines.

• Good interpersonal skills and comfortable working with tenants, agencies, contractors and internal stakeholders.

• Able to work independently while contributing effectively as part of a team.

• Proficient in Microsoft Office; familiarity with social media and digital content platforms would be advantageous.

• Able to work outside regular office hours, including weekends and public holidays, when required for campaigns and events.