Executive, Marketing, Singapore (2-Year Contract)

CapitaLand Retail; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

CapitaLand Retail in Singapore is seeking a Marketing Executive to plan, execute and analyse mall campaigns, ensuring ROI and KPI targets are met. You’ll coordinate with tenants, agencies and internal teams to maximise program participation and brand presence.

You will manage online and offline promotions, monitor social conversations and prepare monthly performance reports. A degree in marketing or related field plus 2–3 years' experience are preferred.

Qualifications

• Degree / Diploma in Mass Communications, Marketing, or related field.
• 2–3 years working experience in a similar capacity.
• Creative, resourceful and good interpersonal skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, social media and digital tools.
• Prepared to work long and irregular hours including weekends and holidays.

Responsibilities

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs).
• Conduct post campaign analysis, monitor budgets and prepare monthly internal reports.
• Liaise with internal stakeholders and external agencies to run projects and raise mall activity awareness.
• Initiate collaborations with tenants to drive mall programs and CapitaLand initiatives.
• Manage social media platforms and integrate online activities with offline promotions.
• Monitor social channels for insights to improve customer experience and branding.
• Update content across digital and social media platforms.

Skills

Mass Communications

Marketing

Interpersonal skills

Written communication

Digital tools

Data-driven

Time management

Education

Degree / Diploma in Mass Communications

Marketing related field

Tools

AEM

Simplicity

SAP

Job description

Responsibilities:

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
• Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
• Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
• Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
• Manage social media platforms and integrate online activities with offline marketing promotions
• Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
• Housekeep and update content of various digital and social media platforms
• Proactively market in-mall advertising spaces to generate additional revenue for the mall

Requirements:

• Degree / Diploma in Mass Communications, Marketing, or a related field
• Preferably with 2-3 years working experience in a similar capacity
• Creative, resourceful, and good interpersonal skills
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
• Fast and independent with strong organizational skills
• Self-motivated and able to work under pressure
• Data-driven, results-oriented and able to meet tight deadlines
• Prior knowledge in AEM and Simplicity/SAP will be a plus
• Prepared to work long and irregular hours including weekends and holidays