Executive, Marketing, Singapore (2-Year Contract)

CAPITALAND RETAIL MANAGEMENT PTE LTD; Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

CapitaLand Malls is seeking a Marketing Campaign & Digital Marketing Associate in Singapore to plan, execute and optimise campaigns. You will work with internal teams and external agencies to drive awareness, engagement and revenue for mall initiatives.

Ideal candidates have 2-3 years in a similar role, strong communication skills, and proficiency in digital tools. The role requires flexibility, including weekends and holidays, and an ability to work under pressure.

Qualifications

• Degree or diploma in mass communications, marketing or related field.
• 2-3 years working experience in a similar capacity preferred.
• Creative, resourceful and good interpersonal skills.
• Excellent written and verbal communications skills.
• Computer literate with MS Office, social media and digital tools.
• Fast, independent with strong organizational skills.
• Self-motivated and able to work under pressure.
• Data-driven and results-oriented with ability to meet deadlines.
• Knowledge of AEM, Simplicity or SAP is a plus.

Responsibilities

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs).
• Conduct post campaign analysis, track budgets, and prepare monthly internal reports.
• Liaise with internal stakeholders and external agencies to run projects and raise mall awareness.
• Initiate collaborations with tenants to drive mall programs and CapitaLand initiatives.
• Manage social media platforms and align online activity with offline promotions.
• Monitor social conversations and derive insights to improve customer experience and branding.
• Keep content across digital and social channels up to date.
• Market in-mall advertising spaces to generate additional mall revenue.

Skills

Creative

Interpersonal skills

Written and verbal communication

Digital tools

Microsoft Office

Social media management

Data-driven

Organizational skills

Self-motivated

Ability to work under pressure

Education

Degree / Diploma in Mass Communications, Marketing, or a related field

Tools

AEM

Simplicity

SAP

Job description

Responsibilities

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
• Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
• Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
• Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
• Manage social media platforms and integrate online activities with offline marketing promotions
• Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
• Housekeep and update content of various digital and social media platforms
• Proactively market in-mall advertising spaces to generate additional revenue for the mall

Requirements

• Degree / Diploma in Mass Communications, Marketing, or a related field
• Preferably with 2-3 years working experience in a similar capacity
• Creative, resourceful, and good interpersonal skills
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
• Fast and independent with strong organizational skills
• Self-motivated and able to work under pressure
• Data-driven, results-oriented and able to meet tight deadlines
• Prior knowledge in AEM and Simplicity/SAP will be a plus
• Prepared to work long and irregular hours including weekends and holidays