Marketing Executive

SEAGER INC. PTE LTD; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

SEAGER INC. PTE LTD is seeking a Marketing Coordinator to assist in plan, budget and execute campaigns across media channels.

You will gather market information, formulate monthly campaigns, and support EDM, media planning, PR, editorial write-ups and web content. As part of the team, you will help create marketing materials, coordinate in-store events, promotions, and partner tie-ups to drive traffic and raise brand awareness, while maintaining strong relationships with landlords and media

Qualifications

• Diploma or degree in Marketing/Business/Communications or equivalent.
• Minimum 2 years of working experience, preferably in retail.
• Strong English language skills for technical content and copywriting.
• Proficient in different marketing media or IT tools.
• Able to handle multiple projects under pressure and stay organized.
• Adaptable, able to communicate across levels and with teams.
• Excellent interpersonal, analytical, and detail-oriented mindset.

Responsibilities

• Assist in planning, budgeting and executing campaigns across media channels.
• Gather market information and formulate monthly marketing campaigns.
• Assist in EDM, media plan, PR and editorial write-ups.
• Prepare marketing materials and manage advertising and web content.
• Support in-store events, promotions and partnerships to drive traffic and sales.
• Liaise with landlords for publicity sites and event exposure.
• Coordinate with creative team on collateral and window displays.
• Create marketing collateral, artwork review and copywriting.
• Draft PR kits for product launches and distribute to media partners.
• Coordinate all social media for business units.
• Submit monthly marketing activity reports to HODs.
• Perform any other ad hoc duties as required.

Skills

English proficiency

Marketing tools

Project management

Adaptability

Interpersonal skills

Education

Diploma / Degree in Marketing / Business Management / Mass Communication or equivalent

Tools

Marketing IT tools

Job description

Job Description

• Assist in plan, budget and execute campaigns across variety of media channels
• Accountable to gather market information and formulate monthly marketing campaign
• Assist in marketing, EDM, media plan and selection, PR and editorial write ups to press and magazines
• Prepares marketing materials and carries out through advertisement and web page, and encourage traffic to company’s website
• Implement and execute the strategy of in-store events, atrium / outdoor events, joint Promotions and tie-ups with relevant Business Partners to drive traffic into our stores and to increase sales and brand awareness
• Oversees advertising to generate sales and maintain good working relationships with brand principals to minimize out of pocket expenses and tap on brand principals' marketing initiatives
• Accountable to develop and maintain professional relationship with Landlord for publicity sites, atrium fair locations, A&P opportunities and best exposure for stores and brands through their event calendar activities
• Work closely with creative department to develop relevant communication collateral and In-Store Responsibilities window display with promotional theme
• Create marketing collaterals, artwork review and copywriting for both print and internet content.
• Draft PR kit for new product/brand launch and disseminate to media partners
• Coordinate all social media aspects for the Business Units.
• Monthly marketing activities report to various HODs
• Any other ad hoc job as per assigned
• Salary package commensurate with capability & years of experience

Requirements

• Diploma / Degree in Marketing / Business Management / Mass Communication or equivalent
• Minimum 2 years of working experience, preferably in retail industry with good knowledge of the market and strong media contacts is a plus point
• Strong commands of English language in steer technical contents into attractive marketing content
• Proficient in different marketing media or IT tools
• Able to excel under pressure, work on several concurrent projects, handle tight deadline and well-organized
• Adaptable, communicate effectively with all levels of people, and work well with several other teams (channel sales, retail operations, creative, merchandising)
• Excellent interpersonal skills, analytical, resourceful, creative, pro-active, and meticulous with a keen-eye for details
• Well versed in network with media, press, and relevant business partners