Manager, Marketing (2-Year Contract)

ASCENDAS SERVICES PTE LTD; Singapore; On-site; SGD 78,000 - 123,000; Full time

Job summary

ASCENDAS SERVICES PTE LTD in Singapore seeks a Marketing & Promotions Manager to lead mall advertising, partnerships, and tenant engagement. You will plan promotions, manage budgets, and drive shopper experience while coordinating online strategies and event-led campaigns.

The role requires 5+ years in retail/hospitality marketing, strong communication and CRM skills, and proficiency with MS Office tools. Willingness to work long/irregular hours is expected.

Qualifications

• Degree in Mass Communications, Marketing, or a related field.
• Minimum 5 years' relevant experience in retail/hospitality industry.
• Excellent written and verbal communications skills.
• Strong interpersonal and customer relationship management abilities.
• Proven ability to plan, implement, and manage promotional activities.
• Proficient with MS Word, Excel & PowerPoint.

Responsibilities

• Conceptualize, plan, implement, and manage mall advertising and promotional activities to achieve KPIs.
• Form strategic partnerships to source sponsorships and host events.
• Engage tenants to market products and boost sales and shopper experience.
• Plan department budget and monitor expenses.
• Conduct post-promotional reviews and prepare monthly internal reports.
• Develop online marketing strategies to engage online communities.
• Analyze competitors and market trends to drive footfall.
• Oversee advertising space marketing to maximize mall revenue.
• Manage Digital Service Advocates for day-to-day operations.
• Maintain customer service initiatives and support group campaigns.

Skills

Interpersonal skills

Customer relationship management

Written and verbal communications

Organizational skills

Multitasking

Attention to detail

Education

Degree in Mass Communications/Marketing or related field

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall to achieve desired KPIs and unified shopping cluster experience.
• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.
• Proactively engage tenants to market their products and enhance their sales and shoppers' experience.
• Plan the department's budget to ensure that expenses are kept within the approved budget.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant's GTO and prepare monthly reports for internal analysis.
• Develop exciting online marketing strategies to actively engage online communities.
• Analyse competitors, market trends, and identify opportunities to drive footfall.
• Oversee the marketing of advertising spaces to maximize mall's revenue.
• Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.
• Maintain customer service initiatives and achieve service standards set for the mall.
• Be actively involved in supporting group campaigns and initiatives.
• The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.

Requirements

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years' relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners' contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self-motivated, able to multi-task and work under pressure
• Results-oriented and able to meet tight deadlines.
• Prepared to work long and irregular hours including weekends and holidays.