Event Sales Executive - Retail Events & Vendor Sales

EVENTIZER PTE. LTD.; Singapore; On-site; SGD 33,000 - 39,000; Full time

Benefits offered by this job

Year-end performance bonus

Phone and mobile fees

Approved transport claims

Worker insurance coverage

Dental allowance

12 days annual leave + birthday leave

Job summary

Eventizer PTE. LTD. in Singapore is seeking a hands-on Event Sales Executive to own an assigned portfolio of retail events from planning to execution and growth.

You will drive vendor participation, sales, and profitability while building strong relationships with mall management and brands. A strong ownership mindset and ability to move projects forward are essential. The role offers a 5.5-day work week with a basic salary of SGD 3,000–3,500 per month, plus sales commission and performance

Qualifications

• At least 2 years in retail events, event sales, or related roles.
• Diploma or Degree in Events Management, Retail, Business Management or related field preferred.
• Strong sales, target-driven mindset with commercial awareness.
• Confident in managing event sales, profitability and P&L.
• Excellent communication, negotiation and relationship-management skills.

Responsibilities

• Drive vendor onboarding, sales negotiation and deal closing to hit targets.
• Take ownership of assigned portfolio, event sales performance and P&L.
• Coordinate event logistics, setup and on-ground execution.
• Develop new vendors and growth opportunities for recurring business.

Skills

Sales

Negotiation

Communication

Relationship management

Ownership

Time management

Organisational skills

Independent work

Education

Diploma or Degree in Events Management

Tools

Excel

Canva

ChatGPT

Job description

Own your event portfolio. Drive sales, profitability and growth.

About Eventizer

Eventizer is a growing retail event organiser in Singapore, specialising in shopping mall atrium sales events, food and lifestyle fairs, themed fairs, roadshows and retail event spaces.

We work with shopping malls, brands and vendors to create engaging retail experiences and help businesses grow through offline retail opportunities.

About the Role

We are looking for a driven and hands-on Event Sales Executive with a strong ownership mindset to take charge of an assigned portfolio of retail events from planning and sales through execution and growth.

Your key focus is to drive vendor participation, sales and event profitability, while building strong relationships with vendors and mall management to generate recurring business and new growth opportunities.

You should have a good understanding of retail events, be commercially driven and resourceful, and most importantly — take ownership, move things forward and make things happen.

Be rewarded with sales commission and additional performance incentives for achieving event profit targets.

Key Responsibilities

1. Event Sales & Profitability

• Drive vendor onboarding, sales negotiation and deal closing to achieve event sales, occupancy and profitability targets.
• Take ownership of assigned portfolio, event sales performance and Profit & Loss (P&L).
• Monitor sales and profitability and take timely action where performance is below target.
• Drive repeat bookings and optimise revenue opportunities.

2. Event Planning & Vendor Management

• Assess event feasibility based on venue cost, space size and location, event format, vendor demand and revenue potential.
• Conceptualise suitable event themes, formats, product categories and vendor mix.
• Plan vendor mix and booth allocation to optimise occupancy, product variety and event performance.
• Build strong vendor relationships and understand their products and business needs.
• Coordinate key event requirements with vendors and relevant stakeholders.
• Review event performance and vendor feedback for continuous improvement.

3. Event Operations & Execution

• Coordinate event logistics, part-time manpower, contractors and operational requirements.
• Lead and supervise event setup, on-ground execution and pack-up to ensure smooth event delivery.
• Act as the main point of contact and maintain good working relationships with vendors, mall management, contractors and event partners.
• Resolve operational issues promptly and professionally.
• Ensure events are executed according to required standards, schedules and venue requirements.

4. Business Development & Growth

• Source and identify new vendors, brands and product categories for upcoming events.
• Visit relevant fairs, markets, exhibitions, pop-ups and retail events to identify new vendors, trends and opportunities.
• Develop new vendor relationships and strengthen the sales pipeline.
• Identify and coordinate suitable content creators, influencers and KOLs for event collaborations, social media content and event marketing.
• Explore new malls, venues, event dates and partnership opportunities.
• Identify new event concepts and opportunities to grow event revenue.

Requirements

• At least 2 years of relevant experience in retail events, event sales, vendor management, retail space rental, food & lifestyle fairs, atrium sales, warehouse sales, pop-ups or similar retail event formats.
• Diploma or Degree in Events Management, Retail, Business Management or a related discipline is preferred.
• Strong sales and target-driven mindset with good commercial awareness.
• Confident in managing event sales, profitability and P&L.
• Strong communication, negotiation and relationship-management skills.
• High level of ownership, accountability and initiative.
• Organised, resourceful and able to manage multiple events and deadlines.
• Positive attitude with good interpersonal and problem-solving skills.
• Able to work independently in a fast-paced environment.
• Strong working knowledge of Microsoft Excel, with proficiency in Microsoft Word and Outlook.
• Familiar with Canva, social media platforms and digital productivity tools.
• Comfortable using ChatGPT and other AI tools for research, communication and productivity.
• Willing to work late hours, weekends and public holidays according to event setup, pack-up and operational requirements.

Work Hours, Location & Leave

• 5.5-day work week / 44 hours per week.
• Mainly based at Kaki Bukit, with regular work at various event sites as required.
• Working hours may vary according to event schedules, including setup and pack-up nights, weekends and public holidays.
• 12 days annual leave plus 1 additional birthday leave.

Remuneration & Progression

Basic Salary

• SGD $3,000–$3,500 per month, commensurate with relevant experience and capabilities.

Commission & Performance Incentive

• Sales commission upon achieving the monthly event profit target.
• Additional performance incentive for achieving the higher monthly event profit target.
• Commission and incentive are subject to the company's Performance Rewards Policy and qualifying conditions.

Other Benefits

• Year-end performance bonus based on individual and company performance.
• Company phone and mobile fees provided.
• Approved transport claims for late-night event setup and pack-up.
• Worker insurance coverage.
• Dental allowance.

Career Progression

Event Sales Executive→Senior Event Sales Executive→Event / Business Development Manager

High-performing team members may have opportunities to manage larger event portfolios, develop new event concepts and venues, and take on broader business development responsibilities.