About the Role
We are looking for an organised, resourceful and commercially minded Events Marketing Management Trainee to support the planning, coordination and performance improvement of our roadshows, thematic events, exhibitions, consumer fairs, corporate fairs and other offline marketing activities.
This role offers hands‑on exposure to venue sourcing, partnership management, event logistics, onsite execution and performance analysis. You will learn how to evaluate event opportunities, coordinate operational requirements and use performance data to improve event effectiveness and profitability.
Working closely with the Events and Experiential teams, internal stakeholders and external partners, you will progressively take on greater responsibility for managing event locations and projects.
Key Responsibilities
Venue Sourcing & Partnerships
- Source and evaluate suitable event spaces across shopping malls, supermarkets, MRT stations, commercial premises and other locations.
- Support negotiations on rental rates, booking terms, space allocation and other commercial arrangements.
- Build and maintain relationships with mall management, landlords, event organisers, venue owners and external partners.
- Assess venue suitability based on footfall, target audience, historical performance, costs and business potential.
- Coordinate venue bookings, event calendars and location rotation plans, while identifying new opportunities and recurring bookings.
- Maintain accurate records of venue contacts, rental rates, booking terms, requirements and booking histories.
Event Planning & Operations
- Work closely with the Events and Experiential teams to translate event concepts into practical venue and operational requirements.
- Coordinate logistics, transportation, delivery, setup and dismantling arrangements for events.
- Liaise with vendors, contractors and logistics teams to ensure event materials and equipment are ready and delivered on schedule.
- Conduct site visits to assess space suitability, access arrangements, venue regulations and operational requirements.
- Coordinate booth structures, signage, displays, lighting, furniture, electrical points and other setup needs.
- Prepare and maintain event schedules, operational checklists, manpower requirements and handover documentation.
- Support and progressively oversee onsite setup, event operations and dismantling, ensuring compliance with approved layouts, venue requirements and company standards.
- Conduct onsite checks to ensure event spaces are clean, organised, safe and professionally presented, and resolve operational issues promptly.
- Track event inventory, equipment, storage arrangements and material readiness across multiple locations.
Performance Analysis & Commercial Management
- Prepare and maintain event profit and loss (P&L) reports, including revenue, rental expenses, operating costs and profitability.
- Analyse sales productivity, location effectiveness, cost efficiency and other relevant performance indicators.
- Develop location rankings and recommend booking frequency, venue allocation and location mix based on performance insights.
- Identify underperforming locations and propose corrective actions, alternative venues or booking adjustments.
- Prepare operational reports, incident summaries and post‑event reviews with actionable recommendations.
Continuous Improvement & Development
- Identify improvements to event presentation, setup efficiency, manpower utilisation and operational processes.
- Help develop consistent checklists, reporting practices and quality standards across concurrent event locations.
- Collaborate with the Events and Experiential teams to implement improvements based on operational feedback and performance insights.
- Participate in assigned projects and progressively take ownership of event planning, execution and performance improvement.
Requirements
- Diploma or Degree in Business, Marketing, Events Management, Operations or a related field.
- Strong interest in events marketing, venue partnerships and hands‑on operations.
- Good organisational skills, attention to detail and the ability to coordinate multiple schedules and priorities.
- Strong communication and interpersonal skills, with the confidence to engage vendors, venue owners and external partners.
- Comfortable working with numbers and interpreting event revenue, costs and performance data.
- Proficient in Microsoft Excel or Google Sheets for reporting, checklists and tracking.
- Resourceful, proactive and willing to take ownership of tasks and resolve onsite issues.
- Willing to travel between event locations and work flexible hours, including evenings and weekends when required.
- Experience in roadshows, exhibitions, venue bookings, logistics, retail operations or event coordination will be an advantage.
Learning & Career Development
You will gain practical experience across venue sourcing, commercial negotiations, event operations and performance management. As you develop your capabilities and demonstrate results, you will take on broader responsibility for event locations, partner relationships and improvement projects, supporting progression towards an events marketing or management role.