Event Marketing Executive

Messe Berlin Asia Pacific; Singapore; Hybrid; SGD 36,000 - 60,000; Full time

Job summary

Messe Berlin Asia Pacific in Singapore is seeking a Marketing Executive to plan and execute campaigns for exhibitions, conferences, and business events across Asia Pacific. This full-time hybrid role combines office-based and remote work to support brand objectives and drive audience engagement.

You will conduct market research, prepare promotional materials, coordinate digital and offline channels, support sales with targeted campaigns and leads, track performance, and propose improvements to

Qualifications

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, Mass Communication or a related field.
• Basic proficiency in Canva for marketing visuals and social content creation.
• Interest in content creation including basic filming and short-form video production.
• Familiarity with Microsoft Excel for data management and analysis.
• Good written and verbal communication skills in English.
• Creative, proactive and resourceful with a positive attitude and willingness to learn.
• Meticulous, organised and able to manage multiple tasks and deadlines.
• Genuine interest in marketing, exhibitions and the MICE industry.

Responsibilities

• Plan and execute marketing campaigns for exhibitions, conferences and business events across Asia Pacific.
• Coordinate digital and offline marketing activities and promotional materials.
• Support sales teams with targeted campaigns and lead generation.
• Conduct market research and contribute to marketing plans.
• Track campaign performance, prepare reports and recommend improvements.

Skills

Marketing

Content creation

Video editing

English communication

Time management

Team collaboration

Education

Bachelor's or Diploma in Marketing / Business

Tools

Canva

Excel

Adobe Photoshop

Premiere Pro

CapCut

Job description

Messe Berlin Asia Pacific is the regional headquarters of Messe Berlin GmbH, leading the company’s growth and strategic development across Asia Pacific from its base in Singapore. The team delivers high-impact exhibitions, conferences, and business platforms that connect global industries with fast-growing markets in the region. Working closely with industry leaders, government agencies, and international partners, the company creates environments that encourage cross-border trade, innovation, and long-term business relationships. Backed by over 200 years of heritage and flagship brands such as ITB, InnoTrans, Fruit Logistica, and Grüne Woche, Messe Berlin Asia Pacific expands these global events while developing new, market-relevant platforms. The regional mandate also includes overseeing Messe Berlin India, supporting expansion in one of the world’s most dynamic markets.

Role Description

The Marketing Executive is a full-time hybrid role based in Singapore, with a mix of office-based and work-from-home arrangements. This role is responsible for planning and executing marketing campaigns for exhibitions, conferences, and business events across Asia Pacific, aligning with brand and business objectives. Day-to-day responsibilities include conducting market research, contributing to marketing plans, preparing promotional materials, coordinating digital and offline marketing activities, and supporting sales teams with targeted campaigns and lead generation. The Marketing Executive will collaborate with cross-functional teams, external vendors, and partners to ensure consistent messaging and effective audience engagement. The role also involves tracking campaign performance, preparing reports, and recommending improvements to enhance reach and impact.

Qualifications

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, Mass Communication or a related field.
• Basic proficiency in graphic design tools such as Canva, with the ability to create engaging marketing visuals and social media content.
• Interest in content creation, including basic filming, video editing and short-form video production.
• Familiarity with Microsoft Office applications, particularly Excel for basic data management, sorting and filtering.
• Good written and verbal communication skills in English.
• Creative, proactive and resourceful, with a positive attitude and willingness to learn.
• Meticulous and organised, with good time management skills and attention to detail.
• Comfortable working in a fast-paced environment and managing multiple tasks and deadlines.
• Genuine interest in marketing, exhibitions and the Meetings, Incentives, Conferences and Exhibitions (MICE) industry

Good to Have:

• Basic understanding of digital marketing, social media marketing or email marketing platforms such as Mailchimp.
• Familiarity with Adobe Photoshop, Illustrator, Premiere Pro or CapCut.
• Relevant exposure to marketing, content creation or event-related projects through internships, university projects, student clubs or extracurricular activities.