Event Marketing & Branding Executive

PUSHBUTTON ENTERTAINMENT PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

PushButton Entertainment Pte Ltd is seeking an Event Marketing & Branding Executive to plan and execute campaigns for mass participation events. You will build awareness, drive attendance and promote festival experiences through advertising, digital platforms and on-site branding.

You will collaborate with the Senior Events Manager, creative teams, agencies and partners to ensure a cohesive event identity and impactful communications across channels.

Qualifications

• Bachelor-level or diploma in Marketing, Communications, Events Management or related field.
• 2–4 years in event marketing, consumer campaigns, tourism, entertainment or lifestyle branding.
• Strong writing and content planning skills for multi-channel campaigns.
• Experience managing social media and paid digital campaigns.
• Excellent eye for design, brand consistency and visitor-facing comms.
• Ability to manage agencies, creative suppliers and multiple deadlines.
• English proficiency required; Mandarin a plus.

Responsibilities

• Plan and execute festival marketing campaigns across pre-launch, launch, event operations and post-event publicity.
• Target families, young adults, tourists and corporate groups with tailored campaigns.
• Coordinate advertising, promotions and content against timelines and budgets.
• Maintain consistent festival identity across on-site materials and digital platforms.
• Coordinate on-site branding, signage, booth branding and photo opportunities.
• Track campaign performance and provide post-event reporting and insights.

Skills

Marketing planning

Campaign management

Content planning

Social media management

Branding

Project coordination

Vendor management

Education

Diploma or degree in Marketing

Job description

Company: PushButton Entertainment Pte Ltd

Role Overview

We are looking for a creative and organised Event Marketing & Branding Executive to plan and execute marketing campaigns for our mass participation events.

The role will build awareness, drive attendance and promote the event's cultural experiences, performances, F&B and interactive activities. You will work closely with the Senior Events Manager, creative team, agencies and partners to maintain a consistent event identity across advertising, digital platforms and the festival site.

Key Responsibilities

1. Marketing Planning and Campaign Management

• - Develop and execute the festival marketing calendar, covering pre-launch, launch, event operations and post-event publicity.
• - Identify target audiences and tailor campaigns for families, young adults, tourists and corporate groups.
• - Coordinate advertising, promotions and content releases against agreed timelines and budgets.
• - Monitor campaign performance and recommend adjustments to improve reach, engagement and attendance.

2. Branding and Creative Coordination

• - Maintain a consistent festival identity across all visitor and partner touchpoints.
• - Prepare creative briefs and coordinate the production of key visuals, advertisements, videos, brochures and promotional materials.
• - Review artwork, messaging and translations for accuracy and brand consistency.
• - Coordinate on-site branding, including entrance graphics, directional signage, booth branding, stage backdrops and photo opportunities.
• - Manage artwork approvals and production deadlines with designers, printers and contractors.

3. Digital Marketing and Content

• - Manage the festival’s social media content calendar and coordinate posts, short videos, stories and event updates.
• - Coordinate paid digital campaigns with appointed agencies or media buyers.
• - Keep the event website, ticketing pages and visitor information accurate and updated.
• - Develop content highlighting performances, cultural activities, food offerings and festival experiences.
• - Monitor audience enquiries and coordinate timely responses with the operations team.

4. Public Relations and Influencer Engagement

• - Coordinate media releases, media invitations, previews and interview arrangements.
• - Work with PR agencies, media partners, content creators and influencers to generate coverage.
• - Prepare media kits, event factsheets and approved publicity materials.
• - Coordinate photography and videography, ensuring key programmes and sponsor commitments are captured.

5. Partnerships and Sponsor Marketing

• - Develop joint promotions with Sentosa stakeholders, hotels, attractions, travel partners and community organisations.
• - Coordinate sponsor branding, promotional entitlements and campaign deliverables.
• - Ensure partner logos and acknowledgements follow approved guidelines.
• - Track marketing commitments and compile evidence of delivery for sponsors and partners.

6. On-Site Marketing and Reporting

• - Support media visits, influencer hosting, promotional activities and live content coverage during the festival.
• - Coordinate urgent visitor announcements with the Senior Events Manager.
• - Track marketing expenditure, supplier invoices and campaign results.
• - Prepare a post-event report covering audience reach, engagement, ticket conversions where applicable, media coverage and recommendations.

Requirements

• - Diploma or degree in Marketing, Communications, Events Management or a related discipline.
• - Preferably 2–4 years of experience in event marketing, consumer campaigns, tourism, entertainment or lifestyle branding.
• - Strong writing, content planning and project coordination skills.
• - Experience managing social media platforms and paid digital campaigns.
• - A good eye for design, brand consistency and visitor-facing communication.
• - Ability to manage agencies, creative suppliers and multiple deadlines.
• - English proficiency required; Mandarin proficiency is an advantage for coordinating Chinese-language content and partners.
• - Willing to work on-site, including evenings, weekends and public holidays during key campaign and festival periods.

Key Performance Indicators

• - Campaigns and creative materials delivered on schedule and within budget.
• - Achievement of agreed awareness, engagement and attendance targets.
• - Consistent, accurate branding across digital and on-site materials.
• - Timely delivery of sponsor and partner marketing commitments.
• - Clear reporting on campaign performance and marketing expenditure.