Senior Event Marketing Manager

WeAreAspire; Singapore; On-site; SGD 85,000 - 150,000; Full time

Benefits offered by this job

HubSpot CRM experience

Travel opportunities

Job summary

WeAreAspire in Singapore is seeking a Marketing Manager or Senior Marketing Manager to drive B2B visitor acquisition for regional exhibitions focused on technology. You will work with global teams to grow audiences, lead multi-channel campaigns, and optimize registration performance.

Ideal candidates have 7+ years in B2B marketing, proven experience in new market audience development, and strong networks in Southeast Asia. Travel regionally and internationally as needed.

Qualifications

• 7+ years in B2B marketing; track record of growing audiences.
• Experience launching audiences in new markets.
• Knowledge of Southeast Asia markets: Malaysia, Vietnam, Indonesia.
• Hands-on with digital campaigns, marketing automation, and CRM platforms.
• Strong stakeholder and agency management in a matrix, multicultural environment.
• Excellent communication and commercial awareness.
• Willing to travel regionally and internationally.

Responsibilities

• Own visitor acquisition strategy and deliver registrations and qualified audiences.
• Build local and regional audience databases with clear acquisition targets.
• Develop visitor propositions and positioning for each host market using market research.
• Lead integrated campaigns across paid digital, email, content, social and local-language channels.
• Manage the visitor marketing budget, agencies, vendors and media partners.
• Build co-marketing partnerships with associations, government agencies, media and channel partners.
• Report on registration pacing, CAC and audience quality; lead post-show analysis.
• Collaborate with Sales, Operations, Conference/Content and global team; represent the company at regional events.

Skills

Audience growth

B2B marketing

Digital campaigns

Marketing automation

Stakeholder management

Commercial awareness

Communication

Travel readiness

Tools

HubSpot CRM

Job description

Our client is a B2B exhibitions organiser with a focus on technology trade shows. They host regional exhibitions across Asia, supported by summit and conference programmes, and work alongside global teams. They are looking for a marketing hire in Singapore and our client is open to considering candidates at either Marketing Manager or Senior Marketing Manager level, depending on experience.

KEY RESPONSIBILITIES

• Own the visitor acquisition strategy and deliver registration, verified attendance and qualified audience targets.
• Build local and regional audience databases, with clear targets for acquisition, segmentation and data quality.
• Develop the visitor proposition and positioning for each host market, backed by market research and competitor analysis.
• Lead integrated campaigns across paid digital, email, content, social media and local-language channels.
• Manage the visitor marketing budget, in-market agencies, vendors and media partners against agreed targets.
• Build co-marketing partnerships with industry associations, government agencies, media and channel partners.
• Report on registration pacing, conversion, cost per acquisition and audience quality, and lead post-show analysis.
• Work with Sales, Operations, Conference/Content and the global team, and represent the company at regional industry events.

REQUIREMENTS

• 7 years+ (5 years+ for manager level) of B2B marketing experience with a track record of growing audiences, ideally in trade shows, exhibitions, conferences or B2B technology.
• Experience launching or building audiences in new markets from an early stage.
• Strong Southeast Asian market knowledge, especially Malaysia, Vietnam and Indonesia. Local networks are a distinct advantage.
• Hands-on with digital campaign execution, marketing automation and CRM platforms such as HubSpot.
• Strong stakeholder and agency management skills, and comfortable in a matrix, multicultural environment.
• Excellent communication skills and strong commercial awareness.
• Willing to travel regionally and internationally as required.