Digital Marketing Executive

IEG ASIA PTE. LTD.; Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

IEG Asia PTE. LTD. seeks a Digital Marketing Executive to drive campaigns for F&B events in Southeast Asia. You will manage social media, create engaging content, and support lead generation to boost exhibitor participation and visitor attendance.

Responsibilities include executing campaigns, updating website content, and optimizing paid ads. Strong Adobe CC and Canva skills, plus 1–2 years in digital marketing, are preferred.

Qualifications

• Diploma or degree in digital marketing or related field.
• 1–2 years of relevant digital marketing experience.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator).
• Knowledge of InDesign, Premiere Pro, or video editing software is a plus.
• Experience with Canva and social media content creation.
• Familiarity with Google Ads, Meta Ads, SEO, and Google Analytics.
• Strong written and verbal communication skills.
• Creative, detail-oriented, and able to work independently.

Responsibilities

• Execute and monitor digital marketing campaigns across online platforms.
• Manage Facebook, Instagram, LinkedIn, and other social channels.
• Develop creative marketing materials using Adobe CC or Canva.
• Create, schedule, and monitor targeted email campaigns.
• Maintain and update website content and promo materials.
• Assist in paid digital advertising campaigns to optimize reach.
• Support lead generation by researching and maintaining databases.
• Track campaign performance metrics and report insights.
• Support SEO initiatives to improve visibility.
• Assist with pre-event promotions, onsite marketing, and post-event comms.
• Organize and segment contact information for campaigns.
• Perform related duties to support marketing objectives.

Skills

Social media marketing

Content creation

Adobe Photoshop

Adobe Illustrator

Canva

Google Ads

Meta Ads

SEO

Google Analytics

Email marketing

Communication

Time management

Education

Diploma or Degree in Digital Marketing, Marketing, Mass Communications, Graphic Design, or related discipline

Tools

Adobe Creative Cloud

Canva

Job description

Company Overview

IEG Asia, a subsidiary of Italian Exhibition Group, brings 70+ years of global expertise organizing trade shows and events in Southeast Asia. It manages flagship events SIGEP Asia & Restaurant Asia and Singapore International Jewelry Expo, driving business growth and industry innovation.

Job Summary

Seeking a creative, proactive, and results-driven Digital Marketing Executive to execute digital campaigns, manage social media, create content, and support lead generation to boost exhibitor participation and visitor attendance for F&B events.

Responsibilities

• Execute and monitor digital marketing campaigns across multiple online platforms to drive event awareness and participation
• Manage Facebook, Instagram, LinkedIn, and other social media platforms to increase engagement and enhance brand visibility
• Develop creative marketing materials including social media graphics, EDM banners, website visuals, and digital ads using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva
• Create, schedule, and monitor targeted email marketing campaigns to exhibitors, buyers, and trade visitors
• Maintain and update website content and promotional materials to ensure accurate event information
• Assist in managing paid digital advertising campaigns such as Google Ads and Meta Ads to optimize reach and conversions
• Support lead generation initiatives by researching, collecting, verifying, and maintaining accurate databases of potential exhibitors, buyers, and visitors
• Track and report on campaign performance metrics, website traffic, social media engagement, and lead conversions to inform marketing strategies
• Support search engine optimization initiatives to improve website visibility and online presence
• Assist with pre-event promotions, onsite marketing activities, and post-event communications to maximize event impact
• Organize and segment contact information to support targeted marketing campaigns and sales activities
• Perform other related duties as assigned to support marketing and event objectives

Preferred competencies and qualifications

• Diploma or Degree in Digital Marketing, Marketing, Mass Communications, Graphic Design, or related discipline
• 1–2 years of relevant digital marketing experience
• Proficiency in Adobe Creative Cloud, especially Photoshop and Illustrator
• Knowledge of Adobe InDesign, Premiere Pro, or video editing software
• Experience with Canva and social media content creation
• Familiarity with Google Ads, Meta Ads, SEO, and Google Analytics
• Strong written and verbal communication skills
• Creative, detail-oriented, and able to work independently
• Strong organizational and time management skills
• Ability to multitask and meet deadlines in a fast-paced environment
• Experience in exhibitions industry
• Willingness to provide onsite support during exhibitions and events