Senior Business Development Manager

Messe Berlin Asia Pacific; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Messe Berlin Asia Pacific is launching a regional B2B trade exhibition serving the food and agriculture sector. The Senior Event Sales Manager will drive exhibitor and sponsorship sales, develop new business opportunities, and manage key accounts across Singapore, Southeast Asia, and international markets.

The role emphasizes consultative selling, relationship building, and working in a fast-paced launch environment, with close collaboration across marketing, operations, and project teams.

Qualifications

• 2–3 years sales experience in B2B exhibitions or related.
• Proven track record in meeting sales targets.
• Strong communication and presentation skills.
• Experience with consultative selling and stakeholder management.

Responsabilités

• Drive exhibition space sales, sponsorship sales, and related commercial products to meet revenue targets.
• Identify, prospect, and secure new exhibitors, sponsors, pavilions, and partners across relevant industry sectors.
• Develop and manage a strong sales pipeline through cold outreach, referrals, industry research, networking, and market engagement.
• Prepare sales proposals, quotations, contracts, and commercial presentations for prospective clients.
• Conduct regular follow-ups with prospects and existing clients to convert leads into participation.

Connaissances

Sales

Account Management

Cold Calling

Negotiation

Presentation

CRM/Salesforce

Description du poste

Messe Berlin Asia Pacific is the regional headquarters of Messe Berlin GmbH, one of the leading trade fair organisers in the world. Messe Berlin Asia Pacific is steadily working towards growth and expansion, enhancing its presence and impact across the Asia Pacific region.

Role Overview

We are seeking a commercially driven Senior Event Sales Manager to support the launch and growth of a new regional B2B trade exhibition serving the food and agriculture industry.

The successful candidate will be responsible for driving exhibitor and sponsorship sales, developing new business opportunities, managing key accounts, and building long-term relationships with industry stakeholders across Singapore, Southeast Asia, and international markets.

This role is suited for a proactive sales professional who enjoys consultative selling, relationship building, and working in a fast-moving event launch environment.

Key Responsibilities

• Drive exhibition space sales, sponsorship sales, and related commercial products to meet revenue targets.
• Identify, prospect, and secure new exhibitors, sponsors, pavilions, and partners across relevant industry sectors.
• Develop and manage a strong sales pipeline through cold outreach, referrals, industry research, networking, and market engagement.
• Prepare sales proposals, quotations, contracts, and commercial presentations for prospective clients.
• Conduct regular follow-ups with prospects and existing clients to convert leads into confirmed participation.

Account Management

• Build and maintain strong relationships with exhibitors, sponsors, associations, government agencies, and industry partners.
• Manage assigned accounts from initial contact through to contract signing, event delivery, and post-event follow-up.
• Understand client objectives and recommend suitable participation packages, sponsorship opportunities, and branding solutions.
• Ensure timely collection of contracts, payments, artwork, company profiles, and other exhibitor deliverables.

Market Development

• Research and map target sectors in the food & agriculture industry.
• Identify key companies, industry clusters, trade associations, government-linked organisations, and regional market opportunities.
• Monitor industry trends, competitor events, and market developments to support sales strategy and product positioning.
• Support the development of international pavilions, group participation, and strategic partnerships.
• Work closely with marketing, conference, operations, and project teams to align sales messaging, campaign priorities, floorplan planning, and exhibitor servicing.
• Provide regular sales updates, pipeline reports, revenue forecasts, and market feedback to management.
• Maintain accurate records in the CRM system, including leads, opportunities, activities, contracts, and sales progress.
• Support onsite exhibitor servicing, sponsor fulfilment, VIP engagement, and client relationship management during the event.

Requirements

• Minimum 2–3 years of sales experience, preferably in B2B exhibitions, conferences, media, sponsorship, trade associations, or related commercial environments.
• Proven track record in achieving sales targets and developing new business.
• Strong communication, negotiation, and presentation skills.
• Comfortable with cold calling, prospecting, client meetings, and consultative selling.
• Ability to understand industry sectors and translate client needs into relevant commercial opportunities.
• Organised, disciplined, and able to manage multiple accounts and deadlines.
• Familiarity with Salesforce and sales pipeline reporting is preferred.
• Experience in food & agriculture sectors would be advantageous.
• Regional sales experience across Southeast Asia or international markets would be an advantage.

Key Attributes

• Commercially minded and target-driven.
• Proactive, resilient, and self-motivated.
• Strong relationship builder with a professional client-facing manner.
• Comfortable working in a launch-stage event environment.
• Able to work independently while collaborating closely with internal teams.
• Curious about emerging industries, sustainability, and urban solutions.

WHY JOIN US?

At Messe Berlin Asia Pacific, you’ll have the opportunity to lead impactful events, work with a global team, and shape the future of exhibitions and conferences in the Asia Pacific region.

Please note that only shortlisted candidates will be contacted. Thank you for your understanding.