Energy Storage Strategy & GTM Director

FranklinWH Energy Storage Inc; Singapore; On-site; SGD 260,000 - 380,000; Full time

Job summary

FranklinWH Energy Storage Inc in Singapore is seeking a Senior Director of Strategy and Marketing to lead energy storage strategy, shape global product portfolio, and drive commercialization. You will guide product management, GTM, and solutions teams, translating market insights into business plans and revenue growth.

The role requires extensive leadership, deep knowledge of energy storage systems, and ability to coordinate across engineering, sales, supply chain, and regional teams to improve

Qualifications

• Bachelor's degree or above in electrical engineering, power electronics, automation, power systems, energy engineering, business administration, or a related discipline.
• 20+ years of experience in new energy, energy storage, power electronics, or a related industry, including at least 10 years in strategy, product management, go-to-market, marketing, or business management.
• At least 5 years leading large teams or a corporate-level department, with demonstrated corporate or business-unit strategic planning, business planning, and operational management experience.
• Deep understanding of energy storage products and system architecture, with demonstrated outcomes in major product definition, global launches, market entry, or business growth at scale.
• Ability to develop and review business assumptions, investment priorities, revenue and gross margin targets, and drive decisions and execution across functions.
• Organization leadership, talent development, and regional collaboration skills, including management of responsibilities and delivery interfaces across product, marketing, and technical teams.
• Ability to chair global business meetings, write strategic and business plans, and communicate with international teams and customers in English.

Responsibilities

• Contribute to corporate long-term strategy and lead three-to-five-year energy storage strategy and annual strategic and business planning, recommending market coverage, product direction, and resource investment.
• Translate strategic objectives into annual initiatives, ownership, and business metrics. Conduct regular business reviews, assess execution gaps, and drive corrective action.
• Oversee global energy storage product strategy, portfolio, and roadmaps. Guide major product and platform definitions, strengthen residential storage competitiveness, and assess new business opportunities.
• Oversee global market entry, launch planning, and solutions development, coordinating beta validation, new product launches, market expansion, and growth at scale.
• Build insight processes covering markets, customers, competitors, policy, and technology, and use evidence to inform strategy, product planning, and go-to-market decisions.
• Agree priorities for key product and market initiatives with engineering, sales, supply chain, and regional teams, coordinate resources, and manage execution risks.
• Lead product management, go-to-market, and solutions teams, including organization design, talent development, performance management, and regional collaboration.
• Within the agreed scope of authority, take accountability for revenue, gross margin, market share, new product success, and customer satisfaction metrics, and develop business analysis and improvement plans.

Skills

Strategic leadership

Product management

Go-to-market

Market analysis

Cross-functional leadership

Revenue growth

Team leadership

Global collaboration

Education

Bachelor's degree in electrical engineering / related

Master's degree or MBA

Job description

FranklinWH Energy Storage Inc in Singapore is seeking a Senior Director of Strategy and Marketing to lead energy storage strategy, shape global product portfolio, and drive commercialization. You will guide product management, GTM, and solutions teams, translating market insights into business plans and revenue growth.

The role requires extensive leadership, deep knowledge of energy storage systems, and ability to coordinate across engineering, sales, supply chain, and regional teams to improve