Ecommerce Business Development Manager (Pedro)

CHARLES & KEITH GROUP; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Pedro, a fashion brand, seeks an ECommerce Business Development Manager to own the digital strategy and execution for HQ and franchise markets. You will oversee the full ECommerce P&L, drive growth, and optimize profitability while partnering with senior leadership on strategic planning and daily operations.

You will collaborate with brand marketing, planning, and tech teams to align collections with sales targets and manage omnichannel initiatives, including Click & Collect, to deliver a

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5–8 years of experience in ECommerce management with P&L ownership.
• Proven ability to lead cross-functional teams and manage budgets.

Responsibilities

• Own the digital strategy and execution for HQ and franchise markets.
• Manage the ECommerce P&L and revenue targets.
• Lead multi-year strategic planning with the Head of ECommerce and FP&A.
• Collaborate with Brand Marketing, Planning, Tech, and Operations.
• Drive omni-channel initiatives including Click & Collect.
• Provide data-driven insights to drive site experience and conversion.

Skills

Leadership & Communication

Analytical Thinking

Stakeholder Management

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Salesforce

GA4

Power BI

Excel

Job description

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men’s & women’s collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at pedroshoes.com. Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America.

Job Summary:

As an ECommerce Business Development Manager, you will be a highly driven and analytical leader responsible for owning the digital strategy and execution for both HQ and franchise markets. This role oversees the full Profit and Loss (P&L) of the online store, driving sustained growth and optimizing profitability across regional markets. You will report to the Head of ECommerce, with dotted-line reporting to the Head of Financial Planning & Analysis, and serve as a critical strategic partner, playing a pivotal role in shaping not only the ECommerce business but also the internal culture and the development of the team. You will collaborate deeply on high-level strategic planning and day-to-day operations to ensure organizational goals are met.

Responsibilities:

Strategic Partnership & Leadership

• Collaborate extensively with the Head of ECommerce on multi-year strategic planning and the execution of comprehensive growth objectives
• Maintain a tight daily feedback loop with senior leadership to synthesize data into actionable insights and urgent business decisions
• Assume full accountability for the ECommerce P&L, managing forecasting, budgeting, and ambitious revenue targets
• Lead annual and monthly sales planning and performance tracking specifically across SEA and franchise markets
• Drive alignment between global brand priorities and local execution, leveraging market insights to tailor content for franchise partners
• Plan and execute the commercial calendar, including weekly and quarterly campaigns and promotional activities
• Collaborate with brand marketing and planning teams to align upcoming collections with sales and marketing targets
• Perform daily and weekly business reviews, delivering recaps to the broader organization and executive leadership
• Analyse sales performance and customer data to uncover opportunities for site experience, engagement, and conversion improvements
• Translate market, consumer, and competitor insights into recommendations for pricing, content, and assortment

Digital Marketing & User Experience Alignment

• Work very closely with the Performance Marketing and CRM teams to align on activities and deliver high-quality traffic to hit objectives
• Partner with Tech, Product, and Operations teams to lead continuous improvement in the user journey, including checkout conversion and mobile optimization
• Collaborate with Retail and Store Operations on omnichannel initiatives, such as Click & Collect, to drive a seamless guest experience
• Oversee the "demand side" of the P&L, ensuring marketing budgets and KPIs are optimized for ROAS and CAC

Team Development & Project Management

• Play a leading role in coaching and developing a high-performing regional ECommerce team, ensuring individual growth aligns with business objectives
• Lead end-to-end commercial projects from proposal to implementation with cross-functional teams and external partners
• Manage and evaluate external ECommerce agencies, setting clear KPIs and performance expectations

Requirements:

• Education & Experience: Bachelor’s degree in Business, Marketing, or a related field; typically requires 5–8 years of experience in ECommerce management, with a proven track record in P&L ownership
• Technical Proficiency: Strong expertise in Salesforce and analytical tools including GA4, Power BI and Excel
• Leadership & Communication: A collaborative team player with excellent stakeholder management skills. Proven ability to influence cross-functional teams (Creative, IT, Merchandising) and present complex strategies clearly to senior management
• Analytical Expertise: Ability to synthesize complex data into clear, compelling insights to influence senior decision-making
• Commercial Acumen: Proven track record in managing financial growth plans, budgets, and external agency partnerships
• Industry Knowledge: Deep understanding of ECommerce & CRO best practices and emerging trends like AI applications