eCommerce Business Manager, SEAA

Fendi; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Fendi is seeking an experienced eCommerce leader to drive online growth across Southeast Asia and Australia. You will manage the platform, optimize user journeys, and partner with HQ and regional teams to deliver a cohesive digital strategy.

You will own merchandising, KPI analysis, omnichannel integration, and cross-functional collaboration with Marketing, Merchandising, and Supply Chain. English fluency and strong leadership are essential.

Qualifications

• Minimum 7 years of e-commerce experience in a B2C context, luxury/fashion is a plus.
• Strong commercial acumen and data-driven decision making.
• Creative, fast-paced, and able to influence across teams.
• Excellent communication and collaboration across markets and HQ.
• Fluent English, written and spoken.

Responsibilities

• Oversee eCommerce platform management: merchandising, content, campaigns, and site functionality.
• Analyze KPIs (traffic, AOV, CAC, ROI) to identify trends and improvements.
• Propose optimization to enhance user experience and conversions.
• Collaborate with Merchandising on launches and buy strategy.
• Define merchandising plans and stock targets with Supply Chain.
• Anchor omnichannel experiences linking online and offline client journeys.
• Liaise between regional teams and headquarters for strategy execution.
• Stay ahead of eCommerce trends and technologies.

Skills

E-commerce experience

Luxury retail

Business analytics

Project management

English proficiency

Communication

Leadership / influence

Creativity

Strategic thinking

Prioritisation / multitasking

Job description

In Fendi, the E-Commerce team drives the Ecommerce sales growth and the optimization of our digital platform across Southeast Asia and Australia. This role will be instrumental in enhancing our client experience, driving brand visibility, and accelerating our online business across the zone. You will partner with headquarters, cross-functional teams, and 3rd party vendors to ensure digital strategy alignment.

It will be instrumental for this role to effectively project manage to grow online business and manage operational challenges faced with omnichannel growth. You will be responsible for ensuring a seamless and elevated online journey for clientele, mirroring the luxury experience of our physical boutiques. You will report directly to the Omnichannel Director of Southeast Asia & Australia.

Main Responsibilities:

• Oversee management of the eCommerce platform, including product merchandising, content updates, promotional campaigns, and site functionality.
• Monitor and analyse key eCommerce KPIs (e.g., traffic, conversion rates, average order value, customer acquisition cost, ROI) to identify trends, opportunities, and areas for improvement.
• Propose optimization strategies to continuously enhance user experience, site performance and conversion pathways
• Collaborate with Merchandising team on key launches/commercial initiatives/product push
• Define merchandising plan and partner with merchandising team on buy strategy
• Support replenishment request by providing target stock level recommendations to Supply Chain
• Identify and implement strategies to integrate online and offline client experience, fostering an omnichannel approach that enhances overall customer engagement
• Collaborate with retail team to optimize sales opportunity and ensure a seamless shopping experience for our clients (i.e. purchase online from store, collect and pick up from store)
• Act as primary liaison between regional teams (Marketing, Sales, Operations, IT) and headquarters to ensure cohesive digital strategy execution
• Stay abreast of emerging eCommerce trends, technologies, and competitive landscapes, proactively recommending innovative solutions to drive online marketplace

Digital & Brand Visibility

• Align with HQ on e-commerce commercial plan and work on calendar building according to digital business strategy, key commercial priorities
• Develop and execute regional eCommerce strategy, focusing on market penetration, customer acquisition and conversion optimization
• Align with Digital Marketing team to optimize performance marketing campaigns for all channels
• Champion an exceptional online client experience, ensuring intuitive navigation, compelling product presentation, and seamless purchase journeys.
• Gather and act upon customer feedback and insights to continuously refine online offering

Required Qualifications & Skills

• Min 7 years of E-commerce experience in a B2C environment, experience in luxury retail and/or fashion is a plus
• Strong commercial acumen and business analytics skills
• Possess a creative mindset and ability to adapt in a fast-paced, ever-changing business environment
• Strong project management skills, with the ability to prioritise and multitask
• Self-motivated, results oriented and able to work under pressure on tight deadlines
• Ability to inspire, lead, influence decision making with diverse teams at all levels
• Possess a positive mindset, energy and passion for excellence
• Excellent communication skills with ability to collaborate effectively across functions, markets and global teams
• High level of proficiency in English, both written and verbal