ECOMMERCE BUSINESS DEVELOPMENT MANAGER

PEDRO GROUP PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PEDRO GROUP PTE LTD in Singapore seeks an ECommerce Business Development Manager to own the digital strategy and drive profitable growth across HQ and franchise markets. You will oversee the online store P&L and partner with senior leaders to forecast, budget, and hit ambitious revenue targets.

You will lead strategic planning, analytics, and cross‑functional collaboration with Marketing, Tech, Merchandising and Operations to improve site experience, pricing, and omnichannel initiatives like

Qualifications

• Bachelor’s degree in Business, Marketing, or related field and 5–8 years in ECommerce with P&L ownership.
• Strong leadership and ability to influence cross‑functional teams and senior management.
• Analytical mindset with the ability to turn data into actionable strategy.

Responsibilities

• Own the digital strategy and execution for HQ and franchise markets with P&L responsibility.
• Lead multi‑year strategic planning and commercial campaigns across SEA and franchise markets.
• Collaborate with Marketing, Tech, Merchandising and Operations to optimize site experience and ROAS.

Skills

Leadership

Strategic thinking

Analytical mindset

Stakeholder management

Commercial acumen

Education

Bachelor’s degree in Business or Marketing

Tools

Salesforce

GA4

Power BI

Excel

Job description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion. Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men’s & women’s collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at pedroshoes.com. Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America.

Job Summary

As an ECommerce Business Development Manager, you will be a highly driven and analytical leader responsible for owning the digital strategy and execution for both HQ and franchise markets. This role oversees the full Profit and Loss (P&L) of the online store, driving sustained growth and optimizing profitability across regional markets. You will report to the Head of ECommerce, with dotted-line reporting to the Head of Financial Planning & Analysis, and serve as a critical strategic partner, playing a pivotal role in shaping not only the ECommerce business but also the internal culture and the development of the team. You will collaborate deeply on high-level strategic planning and day-to-day operations to ensure organizational goals are met.

Responsibilities

• Strategic Partnership & Leadership Collaborate extensively with the Head of ECommerce on multi-year strategic planning and the execution of comprehensive growth objectives
• Maintain a tight daily feedback loop with senior leadership to synthesize data into actionable insights and urgent business decisions
• Assume full accountability for the ECommerce P&L, managing forecasting, budgeting, and ambitious revenue targets
• Lead annual and monthly sales planning and performance tracking specifically across SEA and franchise markets
• Drive alignment between global brand priorities and local execution, leveraging market insights to tailor content for franchise partners
• Commercial Planning & Merchandising Plan and execute the commercial calendar, including weekly and quarterly campaigns and promotional activities
• Collaborate with brand marketing and planning teams to align upcoming collections with sales and marketing targets
• Reporting, Analytics & Business Intelligence Perform daily and weekly business reviews, delivering recaps to the broader organization and executive leadership
• Analyse sales performance and customer data to uncover opportunities for site experience, engagement, and conversion improvements
• Translate market, consumer, and competitor insights into recommendations for pricing, content, and assortment
• Digital Marketing & User Experience Alignment Work very closely with the Performance Marketing and CRM teams to align on activities and deliver high-quality traffic to hit objectives
• Partner with Tech, Product, and Operations teams to lead continuous improvement in the user journey, including checkout conversion and mobile optimization
• Collaborate with Retail and Store Operations on omnichannel initiatives, such as Click & Collect, to drive a seamless guest experience
• Oversee the "demand side" of the P&L, ensuring marketing budgets and KPIs are optimized for ROAS and CAC
• Team Development & Project Management Play a leading role in coaching and developing a high-performing regional ECommerce team, ensuring individual growth aligns with business objectives
• Lead end-to-end commercial projects from proposal to implementation with cross-functional teams and external partners
• Manage and evaluate external ECommerce agencies, setting clear KPIs and performance expectations

Requirements

• Education & Experience Bachelor’s degree in Business, Marketing, or a related field; typically requires 5–8 years of experience in ECommerce management, with a proven track record in P&L ownership
• Technical Proficiency Strong expertise in Salesforce and analytical tools including GA4, Power BI and Excel
• Leadership & Communication A collaborative team player with excellent stakeholder management skills. Proven ability to influence cross-functional teams (Creative, IT, Merchandising) and present complex strategies clearly to senior management
• Analytical Expertise Ability to synthesize complex data into clear, compelling insights to influence senior decision-making
• Commercial Acumen Proven track record in managing financial growth plans, budgets, and external agency partnerships
• Industry Knowledge Deep understanding of ECommerce & CRO best practices and emerging trends like AI applications

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.