Ecommerce Business Development Manager

PEDRO; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PEDRO is seeking an experienced E-commerce Manager to own the digital strategy and execution for HQ and franchise markets. You will manage the online store P&L, drive growth, and collaborate with senior leadership to align brand priorities with regional execution.

You will lead a cross-functional team to optimize customer experience, conversion, and performance while partnering with Marketing, Tech, and Operations on omnichannel initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• Typically requires 5-8 years of experience in E-commerce management, with a proven track record in P&L ownership.
• Strong expertise in Salesforce and analytical tools including GA4, Power BI and Excel.
• Leadership and communication with cross-functional teams (Creative, IT, Merchandising) and presenting strategies to senior management.

Responsibilities

• Own the e-commerce P&L and drive revenue growth for regional markets.
• Lead strategic planning with senior leadership and cross-functional teams.
• Optimize site experience, conversion, and mobile performance.
• Collaborate with brand and planning teams on campaigns and collections.
• Develop and coach a regional e-commerce team.

Skills

Leadership & stakeholder management

Analytical thinking

Commercial acumen

Industry knowledge (E-commerce & CRO)

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Salesforce

GA4

Power BI

Excel

Job description

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men's & women's collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at pedroshoes.com. Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America.

JOB SUMMARY

As an E-commerce Manager, you will be a highly driven and analytical leader responsible for owning the digital strategy and execution for both HQ and franchise markets. This role oversees the full Profit and Loss (P&L) of the online store, driving sustained growth and optimizing profitability across regional markets. You will serve as a critical strategic partner to the Senior E-commerce Manager, playing a pivotal role in shaping not only the e-commerce business but also the internal culture and the development of the team. You will collaborate deeply on high-level strategic planning and day-to-day operations to ensure organizational goals are met.

KEY RESPONSIBILITIES

Strategic Partnership & Leadership

• Collaborate extensively with the Senior E-commerce Manager on multi-year strategic planning and the execution of comprehensive growth objectives.
• Maintain a tight daily feedback loop with senior leadership to synthesize data into actionable insights and urgent business decisions.
• Assume full accountability for the e-commerce P&L, managing forecasting, budgeting, and ambitious revenue targets.
• Lead annual and monthly sales planning and performance tracking specifically across SEA and franchise markets.
• Drive alignment between global brand priorities and local execution, leveraging market insights to tailor content for franchise partners.
• Plan and execute the commercial calendar, including weekly and quarterly campaigns and promotional activities.
• Collaborate with brand marketing and planning teams to align upcoming collections with sales and marketing targets.
• Perform daily and weekly business reviews, delivering recaps to the broader organization and executive leadership.
• Analyse sales performance and customer data to uncover opportunities for site experience, engagement, and conversion improvements.
• Translate market, consumer, and competitor insights into recommendations for pricing, content, and assortment.

Digital Marketing & User Experience Alignment

• Work very closely with the Performance Marketing and CRM teams to align on activities and deliver high-quality traffic to hit objectives.
• Partner with Tech, Product, and Operations teams to lead continuous improvement in the user journey, including checkout conversion and mobile optimization.
• Collaborate with Retail and Store Operations on omnichannel initiatives, such as Click & Collect, to drive a seamless guest experience.
• Oversee the "demand side" of the P&L, ensuring marketing budgets and KPIs are optimized for ROAS and CAC.

Team Development & Project Management

• Play a leading role in coaching and developing a high-performing regional e-commerce team, ensuring individual growth aligns with business objectives.
• Lead end-to-end commercial projects from proposal to implementation with cross-functional teams and external partners.
• Manage and evaluate external e-commerce agencies, setting clear KPIs and performance expectations.

REQUIREMENTS

• Education & Experience: Bachelor’s degree in Business, Marketing, or a related field; typically requires 5-8 years of experience in E-commerce management, with a proven track record in P&L ownership.
• Technical Proficiency: Strong expertise in Salesforce and analytical tools including GA4, Power BI and Excel.
• Leadership & Communication: A collaborative team player with excellent stakeholder management skills. Proven ability to influence cross-functional teams (Creative, IT, Merchandising) and present complex strategies clearly to senior management.
• Analytical Expertise: Ability to synthesize complex data into clear, compelling insights to influence senior decision-making.
• Commercial Acumen: Proven track record in managing financial growth plans, budgets, and external agency partnerships.
• Industry Knowledge: Deep understanding of E-commerce & CRO best practices and emerging trends like AI applications.