ASSISTANT PERFORMANCE MARKETING MANAGER

PEDRO GROUP PTE LTD; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

CHARLES & KEITH Group in Singapore is seeking an ambitious Assistant Manager of Performance Marketing to lead customer acquisition and retention for pedroshoes.com. You will own the full-funnel media mix across Meta, Google, TikTok, and emerging platforms, translating business goals into actionable plans.

You will manage multi-channel budgets, build executive dashboards, leverage CDP for segmentation, and guide junior teammates.

Qualifications

• 5+ years in performance marketing and media buying in fashion/ecommerce.
• Proven leadership in guiding digital marketing teams.
• Advanced experience with Meta Ads and Google Ads.
• GA4 proficiency and strong data visualization skills.

Responsibilities

• Develop, own, and execute the comprehensive full-funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok, and emerging channels.
• Own the multi-channel digital marketing budget and forecast spend; model ROI scenarios and reallocate funds across platforms and regions.
• Lead the translation of campaign data into strategic insights; build dashboards in Excel, Looker Studio, or Power BI for exec reviews.
• Leverage CDP to build advanced audience segmentation for personalized marketing flows that boost retention and LTV.
• Provide data-backed creative direction and briefs to Content and Creative teams to optimize assets for conversion.
• Design and govern a robust testing framework (A/B and multivariate) across creatives, audiences, and landing pages, coordinating with ecommerce teams for UX from ad to checkout.
• Utilize AI tools to accelerate data analysis, generate copy variations, and streamline workflows.
• Drive Affiliate Marketing strategy: negotiate commissions and onboard networks to lift revenue.
• Mentor junior marketing staff and elevate team capabilities to a strategic, business-focused level.
• Present performance reviews and market trends to senior management with clear, high-level impact.

Skills

Leadership

Strategy development

Data-driven decision making

Stakeholder management

Problem solving

Education

Bachelor's degree in Marketing or Analytics

Tools

GA4

Excel

Power BI

Looker Studio

Google Ads

Meta Ads

ChatGPT

Job description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

We are seeking a highly strategic, data-driven Assistant Manager of Performance Marketing to lead the customer acquisition and retention roadmap for pedroshoes.com. This leadership role goes beyond daily channel management; you will own the overarching performance media mix, forecast multi-channel budgets, and architect data solutions to drive sustainable business growth. You will guide junior team members and partner closely with cross-functional teams to ensure digital advertising efforts seamlessly intersect with our commercial, UX, and brand objectives.

Responsibilities

• Strategic Planning & Media Mix Ownership Develop, own, and execute the comprehensive full-funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok, and emerging channels. Define target KPIs (Blended ROAS, CAC, LTV) and translate business goals into actionable media plans.
• Budget & Forecasting Own the multi-channel digital marketing budget. Forecast spend, model ROI scenarios, and dynamically reallocate funds across platforms and regions to maximize total ecommerce profitability and efficiency.
• Advanced Analytics & Reporting Lead the translation of complex campaign data into strategic business insights. Build, maintain, and analyze clear executive dashboards (using tools like Excel, Looker Studio, or Power BI) to provide deep-dive analysis into full-funnel performance, customer acquisition costs, and channel attribution.
• CDP & Retention Strategy Leverage Customer Data Platforms (CDP) to build advanced audience segmentation. Drive the strategy for highly personalized, automated marketing flows that increase customer retention and lifetime value.
• Creative Strategy & Direction Act as the strategic bridge between data and design. Provide data-backed creative direction and comprehensive briefs to the Content and Creative teams, establishing a continuous feedback loop to optimize assets for conversion.
• Testing & UX Integration Design and govern a robust, continuous testing framework (A/B and multivariate) across ad creatives, audiences, and site landing pages. Partner with ecommerce teams to ensure a seamless UX from ad click to checkout.
• AI & Workflow Automation Leverage generative AI and platform-native machine learning (e.g., Meta Advantage+, Google PMax, ChatGPT, or Claude) to accelerate data analysis, generate copy variations, and streamline daily operational workflows.
• Affiliate & Partnership Leadership Drive the strategic roadmap for the Affiliate Marketing program. Negotiate commission structures, onboard high-tier networks, and cultivate top-performing partnerships to drive incremental revenue.
• Team Mentorship & Leadership Mentor and guide junior digital marketing executives. Elevate the team's capabilities from basic operational execution to strategic, business-first thinking.
• Executive Reporting Present strategic performance reviews, market trends, and competitive analyses to senior management and key stakeholders, framing data around high-level commercial impact.

Requirements

• Degree in Marketing, Business Analytics, or a related field, with a minimum of 5 years of hands-on experience in performance marketing and media buying, preferably within the fashion, retail, or ecommerce sector.
• Demonstrated leadership experience in guiding, mentoring, and managing digital marketing teams, with a proven track record of elevating team capabilities and fostering a collaborative, business-first culture.
• Advanced, technical expertise in the Meta Ads ecosystem and Google Ads.
• Proven track record of managing significant ad budgets and successfully scaling accounts profitably.
• Strong ability to translate complex digital metrics into clear business strategies.
• A must to have deep expertise in Google Analytics (GA4), native ad platform reporting, and Excel.
• Comfortable with data visualization tools (like Power BI or Looker Studio) to track full-funnel performance.
• Forward-thinking mindset with demonstrated experience using AI tools to enhance productivity.
• Ability to prompt effectively to extract data insights, brainstorm strategic angles, or optimize digital ad copy.
• Deep understanding of ecommerce strategy, customer journey mapping, and UX principles.
• Experience integrating and utilizing Customer Data Platforms (CDP) is highly advantageous.
• Collaborative team player with excellent stakeholder management skills.
• Proven ability to influence cross-functional teams (Creative, IT, Merchandising) and present complex strategies clearly to senior management.
• A keen sense of fashion, an interest in styling, and a passion for the industry.
• A vibrant, proactive, problem-solving attitude that thrives in a fast-paced retail environment.
• Knowledge in Salesforce and/or Microsoft Power Platform is a strong plus.

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.