E-commerce Lead – DTC Robotics & Hardware Drops

SECOND TALENT SG PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SECOND TALENT SG PTE. LTD.

is hiring its first E-Commerce Lead to launch and own the company\'s online store from the ground up, spanning platform selection, storefront build, checkout, payments, and tax setup across Singapore, Vietnam, the US, and international markets. You will develop the first product line with the brand and design team, spanning apparel, accessories, and limited-edition drops, and own merchandising strategy, pricing, and the launch calendar.

Qualifications

• Experience launching or running a direct-to-consumer e-commerce store, ideally on Shopify.
• Strong merchandising, operations, and growth capabilities.
• Comfort with zero-to-one development and fast iteration.

Responsibilities

• Launch and own the company’s e-commerce store from scratch, including platform selection, storefront build, checkout, payments, and tax setup across multiple markets.
• Develop the first product line with brand and design teams (apparel, accessories, limited drops).
• Own merchandising strategy, pricing, and the launch calendar with seasonal drops.
• Set up and manage fulfillment operations, including 3PL and print-on-demand, inventory, packaging, and global shipping.
• Own the store’s P&L, margins, unit economics, and forecasting.
• Drive growth and conversion via analytics, lifecycle marketing, landing pages, and experiments.
• Manage end-to-end customer experience, including support and returns.
• Plan expansion into adjacent product categories with cross-functional teams.

Skills

E-commerce leadership

Shopify store setup

Merchandising & growth

Fulfillment & logistics

Data-driven pricing & margins

Brand instincts

Zero-to-one execution

Job description

SECOND TALENT SG PTE. LTD.

is hiring its first E-Commerce Lead to launch and own the company\'s online store from the ground up, spanning platform selection, storefront build, checkout, payments, and tax setup across Singapore, Vietnam, the US, and international markets. You will develop the first product line with the brand and design team, spanning apparel, accessories, and limited-edition drops, and own merchandising strategy, pricing, and the launch calendar.