E-commerce Lead: Launch & Scale a DTC Tech Brand Store

Menlo Research Pte. Ltd.; Singapore; Hybrid; SGD 90,000 - 160,000; Full time

Job summary

Menlo Research Pte. Ltd. in Singapore seeks an inaugural E-commerce Lead to launch shop.menlo.ai from zero to one. You will choose the platform, build the storefront, source products, and set up fulfillment for global customers.

You will own merchandising, pricing, launches, and the store P&L, driving growth through analytics, campaigns, and lifecycle flows while aligning with the open, “built in public” ethos of Menlo.

Qualifications

• Proven experience launching or running a DTC store on Shopify.
• Ability to own end-to-end product launches from concept to sale.
• Strong data-driven decision making for pricing, margins, and growth.

Responsibilities

• Stand up shop.menlo.ai from scratch, platform selection, storefront build, checkout, payments, and tax setup.
• Build the first product line with the design team, from apparel to limited drops.
• Own merchandising and the launch calendar, including pricing, mix, and seasonal drops.
• Set up and manage fulfillment from print-on-demand and 3PLs to global shipping.
• Own the store P&L, including margins and forecasting, and report on performance.
• Drive growth via analytics, email campaigns, landing pages, and merchandising experiments.
• Run customer experience end-to-end including returns and post-purchase journey.
• Collaborate with DevRel, community, and supply chain to plan product-to-kit pathways.
• Represent the store voice as open, technical, and built in public.

Skills

Shopify store management

Direct-to-consumer merchandising

Analytics and growth

P&L ownership

Fulfillment/logistics

Branding and product design

Cross-functional collaboration

Tools

Shopify

Shopify Plus

Google Analytics

Klaviyo / Email marketing

3PL platforms

Job description

Menlo Research Pte. Ltd. in Singapore seeks an inaugural E-commerce Lead to launch shop.menlo.ai from zero to one. You will choose the platform, build the storefront, source products, and set up fulfillment for global customers.

You will own merchandising, pricing, launches, and the store P&L, driving growth through analytics, campaigns, and lifecycle flows while aligning with the open, “built in public” ethos of Menlo.